General Manager

The NOW Minneapolis North Loop•Minneapolis, MN

21d

About The Position

We are seeking a General Manager to serve as a founding member of The NOW Minneapolis team. As a key strategic partner, you will lead the launch of our inaugural Minnesota boutique, opening in Summer 2026 in Minneapolis North Loop. This is a unique opportunity to join a growing wellness brand and shape the culture and operational excellence from the ground up. The General Manager will be responsible for the leadership and mentoring of the Experience Guides (front desk) and Massage Therapists while overseeing seamless operations of the business, top-level guest experience, and ensuring profitable business practices. The fast-paced, results-oriented environment demands quick adaptability and the skill to motivate others to adjust to business challenges and achieve organizational goals.

Requirements

2+ years of management experience
Experience in a fast-paced, high-volume environment
Sales-driven with a proven ability to build a loyal guest base
Strong business acumen (P&L, budgets, labor forecasting)
Excellent communication and leadership skills
Flexible schedule including nights, weekends, and holidays
Must be a team leader and enjoy mentoring people

Nice To Haves

Wellness, spa, or membership-based business experience preferred

Responsibilities

Recruitment, hiring, and continuous development of the team, both front desk and Massage Therapist, mentoring and coaching and managing performance for team members to excel in their roles and achieve their goals.
Next-level guest experience, addressing online reviews and community engagement with the ability to resolve guest issues and employee relations in a manner reflective of The NOW Brand Truths.
Drive membership and retail sales.
Build and maintain team schedules to maximize productivity and efficiency while managing payroll and scheduling demands in a timely manner.
Perform accounting duties and boutique operations, such as recording daily cash flow, managing payroll, and executing inventory. Financial acumen is essential for adhering to and monitoring budgets and driving sales.
Upholds our high standards of cleanliness, safety, and compliance (including massage therapy laws).
Planning and overseeing promotions and collaborations with local businesses to enhance our brand presence.