JOB SUMMARY: The General Manager is responsible for providing leadership for the operations of the club. In this role, the General Manager has full responsibility for their club and runs it like a business owner – constantly seeking ways to improve revenue and eliminate unnecessary expenses. The General Manager works directly with the Area Manager or Director of Operations to deliver the business brand, member experience and business goals through the following areas: DUTIES AND RESPONSIBILITIES – WHAT YOU WILL DO: Drive Business Results: Delivers EBITDA Results: Revenue (Dues, PT, Retail), Controllable Costs Management (Payroll, Supplies) and EBITDA. Reviews Daily KPIs and identifies trends to find opportunities to improve upon or ones to praise. Actively participates and delivers clubs’ New Member Sales (NMU, New Dues and EFT) goals. Ensures successful execution of marketing programs at the club level to generate retention and conversion. Directs and supervises team to seek out and seize daily opportunities to convert guests to club members. Increases Net Memberships through achieving goals, improving retention, and driving ancillary review. Understands and manages business metrics and uses current reports (e.g. Daily KPIs, Salesforce, MAUI, etc.) to drive the business. Decreases unnecessary and controllable expenses. Working within established budgets and identifying areas where we can be more efficient. Advises Area Manager/Director of Operations on any changes within the market of the club and existing or incoming competition. Deliver the Member Experience: Understands the members in the club, identifies their needs, and works with Support Center team to ensure we are on target with initiatives that impact them. Ability to run a club that provides a welcoming, engaging, intuitive, and motivating experience. Maintains a safe, clean, well-run club. Proactively interacts with members to gather feedback and ensures club team is delivering on our member experience. Works alongside staff to complete tasks thru leading by example to improve our member experience. Consistently uses key systems for scheduling, ordering, etc. (including Paylocity, Happy Fox, Upkeep, Maintenance Connection, etc.). Actively manages key areas such as mitigating overtime, addressing timekeeping issues (missed punches, meal and rest breaks, etc.), facilities requests, etc. Consistently manages a range of amenities (pools, kids club, etc.). Works with the Club Technician to problem solve on facility concerns, completion of preventive maintenance on facility amenities and equipment, and maintaining Member Experience standards & safety. Monitors and reviews Listen 360 and other club Social Media results to identify opportunities for improvement or where to praise for delivering on-target results. Operational Excellence: Leads and manages all Club Operations including but not limited to: scheduling, facilities, cost management, safety and compliance. Assists in compliance with Risk Management provided policies and regulations to remain in compliance with OSHA regulations. Full understanding of expectations and responsibilities of all roles within the clubs. Continuous improvement of the club team to ensure that we have the right team in place to deliver upon our brand mission. Regularly walk-throughs of all areas of the club to ensure that we are delivering the experience we want for our Members and Team Members. Works with Club Custodial Team and Club Technician on monthly & quarterly safety review completion and addresses outlining issues in a timely manner, escalating to support teams as necessary. Works with Club Technician on vendor bid/approval process & repairs & maintenance cost management. Participates in new initiatives being rolled out to the field and provides feedback on effectiveness and/or opportunities to improve. Partners with Training & Development when additional training or support is needed to ensure operational excellence, proper processes, and team member confidence. Leadership and Development of Operations Team: Successfully develops teams across all departments to ensure all team members are meeting expectations and developing in their roles to improve the retention of our team members. Responsible for hiring and onboarding of talent. Ability to successfully identify, assess, and hire candidates for different roles. Responsibility of holding team accountable to brand standards. Leads team and provides clear and regular communication with club team so everyone knows the club and company priorities. Ensures team members complete all required training. Ability to successfully partner with different cross functional teams within the company. Partners with club team support leaders and Area Manager / Director of Operations to identify future leaders within the club team. Provides ongoing performance management focused on team development and coaching corrective behavior and actively participates and delivers the annual Performance Review Process. Partners with Area Manager / Director of Operations to build Business Acumen of club team support leaders with monthly review of Monthly Manager’s Report (MMR) to develop future “4-Wall Operators.” Revised 10.01.2023
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Job Type
Full-time
Career Level
Mid Level
Education Level
High school or GED
Number of Employees
1,001-5,000 employees