General Manager

Barash Media•State College, PA

16d•$80,000 - $85,000•Onsite

About The Position

The General Manager (GM) is responsible for the overall operational, financial, and strategic performance of Town & Gown Magazine and The Centre County Gazette. This role provides leadership across revenue generation, sales management, staff supervision, client relations, and day-to-day business operations, ensuring sustainable growth, operational efficiency, and strong community presence. The GM serves as the central point of coordination between sales, editorial, production, distribution, and administration.

Responsibilities

Revenue Growth & Sales Leadership Drive revenue growth through advertising sales, sponsorships, special sections, and partnerships
Oversee sales strategy, pricing, forecasting, and performance tracking
Manage and support sales staff, including goal-setting, coaching, and accountability
Meet with current and prospective clients to build relationships, secure new business, and retain existing accounts
Network within the community to expand brand visibility and business opportunities
People Management & Human Resources Lead, supervise, and support all staff across departments
Handle hiring, onboarding, training, and performance management
Conduct employee evaluations, coaching, and disciplinary actions, including formal write-ups when necessary
Foster a collaborative, accountable, and professional workplace culture
Approve and manage employee schedules and timesheets
Financial & Administrative Oversight Oversee accounts payable and ensure timely processing of invoices and expense
Oversee accounts receivable to make sure of timely payments
Administer payroll operations, including reviewing employee work hours, tracking and approving time off, and preparing payroll for final submission and approval.
Update, maintain, and manage client and vendor contracts
Monitor budgets, expenses, and overall financial performance
Ensure operational procedures are followed consistently and efficiently
Operations & Production Management Coordinate workflows between sales, editorial, design, printing, and distribution
Manage publication timelines and ensure deadlines are met
Oversee print and digital distribution operations, ensuring effective reach and delivery
Troubleshoot operational issues and implement process improvements
Marketing, Branding & Community Presence Maintain and oversee social media presence
Ensure consistent branding and messaging across print, digital, and social platforms
Support promotional efforts for issues, special editions, and events
Represent the publications at community events, meetings, and networking functions
Strategic & Leadership Responsibilities Develop and implement short- and long-term operational and revenue strategies
Analyze performance metrics and adjust strategies as needed
Identify opportunities for growth, efficiency, and innovation
Serve as a key advisor to ownership on business performance and strategic direction
Perform additional general management duties as required to support the success of both publications