Amazon General Manager — Supplements
About The Position
About Us Sun Nutraceuticals is a vertically integrated supplement manufacturer based in Fort Lauderdale, FL. We produce dietary supplements across every major format — powders, capsules, gummies, and liquids — for both contract manufacturing clients and our own house brands. We recently launched our first Amazon product (a creatine powder) and are looking for an experienced operator to build and scale our Amazon brand division from the ground up. We have the manufacturing infrastructure, formulation capabilities, and working capital ($500K allocated) to move fast. What we need is the person who can turn those advantages into a portfolio of winning products on Amazon. The Role This is a true general manager position. You will own the entire Amazon brand division end to end — from identifying which products to make, to getting them ranked and selling at scale. You are not joining a team. You are building one.
Requirements
- 3+ years of hands-on experience managing and scaling a supplement or consumables brand on Amazon (not just agency work — you’ve owned a P&L)
- Proven track record of scaling an Amazon brand to $100K+/month in revenue
- Deep knowledge of Amazon Seller Central, FBA operations, and inventory management
- Strong Amazon PPC experience with demonstrated ability to manage five- and six-figure monthly ad budgets profitably
- Experience with product research and opportunity analysis in competitive supplement categories
- Ability to build financial models for product costing, margin analysis, and demand forecasting
- Self-starter who thrives with autonomy — you’ll have resources and support, but no one is going to tell you what to do every day
- Strong written and verbal communication skills for cross-functional collaboration with manufacturing, creative, and leadership teams
Nice To Haves
- Experience in supplement manufacturing, contract manufacturing, or CPG product development
- Familiarity with tools like Helium 10, Jungle Scout, DataDive, Keepa, or similar Amazon analytics platforms
- Experience with Amazon DSP
- Background in hiring and managing small teams
- Knowledge of FDA/FTC compliance for supplement advertising and labeling
Responsibilities
- Product Strategy & Development Research and identify high-potential product opportunities that leverage our in-house manufacturing capabilities across powder, capsule, gummy, and liquid formats
- Work directly with our procurement and R&D teams to cost out each product opportunity
- Build margin models and sales projections to evaluate and prioritize opportunities
- Present business cases to leadership and participate in go/no-go decisions on new product launches
- Issue purchase orders to initiate production on approved products
- Amazon Operations & Inventory Manage the full Amazon FBA supply chain — forecasting demand, coordinating production schedules, and submitting POs/MOs to keep inventory levels optimized
- Work with our production and logistics teams to ensure on-time shipments to Amazon fulfillment centers
- Monitor inventory health metrics and prevent stockouts or excess inventory situations
- Marketing & Advertising Collaborate with creative and marketing resources to develop and optimize product listings (copy, images, A+ content, brand story)
- Own the Amazon advertising strategy — Sponsored Products, Sponsored Brands, Sponsored Display, and DSP as the business scales
- Manage ad spend day to day, optimizing for ACoS/TACoS targets while driving ranking and revenue growth
- Growth & Team Building Scale the division to $300K/month in revenue within 12 months
- As revenue grows, hire and manage a team to support expanded operations (advertising specialists, catalog managers, etc.)
- Establish SOPs, reporting cadences, and KPIs for the division
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
