General Manager, OKX DEX

OKX•San Jose, CA

8h•Hybrid

About The Position

We're looking for a seasoned Growth GM to lead the next phase of expansion for our Token Market and DEX Aggregator. You'll own the full growth mandate, from liquidity strategy and ecosystem partnerships to trader acquisition and community-driven volume growth. This is a senior, cross-functional leadership role for someone who can think in systems, move fast, and execute at every layer of the funnel. You'll be the person who gets us to top-tier market share positioning against competitors including Jupiter and Axiom, owning both our B2B (institutional/professional traders) and B2C (community/retail) growth lines simultaneously. North Star Metrics you'll own: DAT (Daily Active Traders), DTV (Daily Trading Volume), and Revenue.

Requirements

5–10+ years of experience in growth, BD, or market expansion roles, ideally in crypto/DeFi/CeFi or high-growth fintech
Deep understanding of DEX/DeFi mechanics: AMMs, order books, liquidity pools, token incentives, on-chain trading behavior
Proven track record of building and closing B2B partnerships with traders, funds, or institutional counterparties
Experience structuring incentive programs (fee structures, rebates, VIP tiers) and measuring their ROI against volume and revenue impact
Strong existing network within the crypto trading and community ecosystem — you can make calls that others can't
Demonstrated ability to lead both B2B and B2C growth tracks simultaneously, balancing institutional partnership development with community-driven retail acquisition
Comfortable with regulatory nuance: familiar with compliance constraints across multiple jurisdictions and able to design growth programs that are both aggressive and defensible
Data-driven and analytically rigorous: fluent in growth metrics, funnel analytics, and on-chain data interpretation; able to independently query and analyze on-chain data (Dune, Nansen, Token Terminal, etc.) to drive growth decisions — this is a hard requirement, not a nice-to-have
Fluent in both English and Chinese (Mandarin); able to operate effectively across English-speaking and Chinese-speaking markets and communities
Excellent communicator, able to negotiate with sophisticated counterparties and energize communities equally well
Comfortable being both a strategic thinker and a hands-on operator; you don't wait for a team to execute

Nice To Haves

Prior experience at a top-tier DEX, CEX, or DeFi protocol in a growth or BD capacity
Existing relationships with market makers or professional trading firms
Experience running multi-region growth programs
Familiarity with competing products including Jupiter, Axiom, and other DEX aggregators

Responsibilities

Growth Strategy & Market Expansion
Define and execute a holistic growth strategy to meaningfully expand market share in the Token Market and DEX Aggregator landscape, with a clear focus on outcompeting Jupiter, Axiom, and other key rivals
Identify and prioritize growth levers across product, distribution, liquidity, and community
Set OKRs, own the growth P&L, and report directly to senior leadership
Navigate regional regulatory landscapes proactively, ensure all growth programs (incentive structures, KOL partnerships, regional campaigns) are designed with compliance boundaries in mind across key markets (US, Korea, Southeast Asia, Middle East, etc.)
Liquidity & Asset Strategy
Build relationships with market makers, liquidity providers, and institutional desks to secure differentiated and exclusive liquidity
Identify and onboard high-demand assets ahead of competitors; develop a pipeline for exclusive or early listings
Work closely with the product and BD teams to translate liquidity insights into structural advantages
Trader & B2B Channel Development
Recruit and negotiate with high-volume traders and professional trading desks, structuring customized incentive programs (fee tiers, rebates, volume-based rewards)
Build scalable B2B acquisition playbooks for trading firms, prop desks, and on-chain power users
Own deal efficiency metrics: time-to-close, volume activated per deal, retention of top accounts
Community & B2C Growth
Develop partnerships with crypto influencers, KOLs, and community leaders across key markets (CT, Telegram, Discord, regional communities)
Design and run community-driven campaigns, trading competitions, and referral programs that convert engagement into sustained volume
Build a network of ambassadors and regional growth leads
Cross-functional Leadership
Collaborate with Product, Marketing, and Engineering to align growth initiatives with platform capabilities
Lead and develop an existing growth team, raising the bar on execution quality and output velocity
Synthesize market intelligence to inform product roadmap and competitive positioning
Define team OKRs and performance benchmarks tied directly to DAT, DTV, and revenue targets

Benefits

Competitive total compensation package
L&D programs and Education subsidy for employees' growth and development
Various team building programs and company events
Wellness and meal allowances [delete for remote roles]
Comprehensive healthcare schemes for employees and dependants [delete for remote roles]
More that we love to tell you along the process!

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume