General Manager, New Product Category

WillScot Corporation•Scottsdale, AZ

53d

About The Position

General Manager - Clearspan Structures will own and lead the end-to-end strategy, operations, and growth of the new product category-transforming it from an early-stage initiative into a mature, scalable business line. This role carries full P&L accountability and is responsible driving growth, profitability, and operational excellence through strong leadership, disciplined execution, and cross-functional collaboration. The General Manager will develop and implement market strategies to accelerate adoption, optimize asset utilization, and enhance return on capital while ensuring employee engagement, safety, and customer satisfaction across all regions. This role requires a dynamic, results-driven leader with a balance of strategic vision, commercial acumen, and operational excellence.

Requirements

Bachelor's degree in business, finance, marketing, engineering, or related field (MBA preferred)
10+ years of progressive leadership experience in general management, business development, or product commercialization roles
Proven success in launching and scaling new product lines or business units
Strong financial acumen with demonstrated P&L ownership and decision-making responsibility
Excellent leadership, communication, and interpersonal skills; ability to motivate and align diverse teams
Strategic thinker with the ability to execute in dynamic, fast-paced environments
Entrepreneurial mindset with a strong bias for action and innovation, while staying true to Willscot's culture and values.

Nice To Haves

MBA preferred

Responsibilities

Strategic Leadership: Define, communicate, and execute the strategic roadmap for the new product category of Clearspan Structures to align with overall company objectives and growth targets
P&L Management: Oversee financial performance, including revenue growth, margin expansion, and EBITDA achievement, ensuring disciplined cost control and efficient capital deployment
Market Expansion: Develop and execute go-to-market and commercial strategies to drive unit on rent growth, customer penetration, and diversification across multiple market segments
Sales Enablement: Lead and mentor the sales organization to achieve performance goals through clear communication, effective performance management, and close collaboration with field sales resources
Operational Excellence: Establish best-in-class processes for safety, quality, and service delivery; continuously improve asset utilization, logistics, and workforce productivity
Team & Culture Development: Develop, and inspire high-performing teams while fostering a culture of accountability, innovation, and engagement while driving measurable improvements in employee Net Promoter Score (eNPS)
Market Intelligence: Monitor competitive dynamics, emerging trends, and customer insights to inform pricing, product positioning, and future innovation opportunities
Cross-Functional Collaboration: Partner with marketing, finance, product management, commercial and operational excellence teams to ensure seamless execution of business plans and timely delivery of initiatives
Stakeholder Communication: Provide timely updates and insights to executive leadership on performance metrics, forecasting, and key business risks or opportunities