General Manager - Head of Attraction

CAMP•Chicago, IL

8d•$75,000 - $85,000•Onsite

About The Position

We’re looking for a dynamic full-time General Manager to serve as Head of Attraction for our store located in Chicago (Lincoln Park)! This is more than a retail leadership role—you will act as the CEO of your business, owning the P&L and driving revenue through innovative programming, local marketing, and an extraordinary in-store experience. You’ll build a high-performing team and foster a loyal community of families who keep coming back for more.

Requirements

Entrepreneurial mindset—you run this business like it’s your own.
Proven track record of leading a high-performing team in a customer-centric, experiential retail environment.
6+ years of store leadership experience, with a history of driving revenue, managing P&L, and executing successful events or programs.
Ability to work a flexible schedule, including evenings, weekends, and holidays.
Passion for engaging children and families in creative, memorable experiences.
Strong skills in people management, sales coaching, and local marketing.
Ability to adapt, problem-solve, and thrive in a fast-paced, evolving environment.
Must be able to perform duties with or without reasonable accommodations
Ability to stock merchandise from store receiving to shelving; ability to place product, weighing up to 45 pounds, on shelving at various heights, go up and down a ladder
Regularly required to sit, stand, bend, reach, push, pull, lift, carry and walk about the store
Ability to safely operate manual and electrical equipment

Responsibilities

Take full ownership of your store’s profit & loss (P&L), optimizing revenue while managing labor and operational efficiency.
Set and execute a local strategy that maximizes sales across ticketed experiences, merchandise, and in-store activities.
Develop local programming and events that align with major cultural moments, holidays, and community interests to drive revenue, increase foot traffic and repeat visits.
Implement guerrilla marketing, local partnerships, and community-building initiatives to grow brand awareness and bring new families into CAMP.
Implement selling strategies to increase conversion and attach rates (getting guests to add more experiences and products to their visit).
Oversee scheduling, inventory management, safety, compliance, and facility upkeep to ensure seamless day-to-day operations.
Ensure product selection and displays align with premium visual standards, customer demand and seasonal trends.
Own recruitment, training, and development to build a team that delivers on both sales and guest experience goals.
Ensure top-tier guest satisfaction, measured through ratings, feedback, repeat visits and referral rates.
Drive exceptional customer service by ensuring every team member is meeting their individual sales goals and connecting authentically with guests.

Benefits

Medical Coverage & Pharmacy Benefits including virtual doctor visits
Dental & Vision Coverage
Gym Reimbursement
Health Care Flexible Spending Account (FSA)
Dependent Care Flexible Spending Account (FSA)
Life & AD&D Insurance
Long Term Disability
Mass Transit & Commuter Parking Programs
Benefits Concierge: a team of dedicated and experienced employee benefits advocates who are ready to help you and your family with questions
Employee Assistance Program: offers support around Education, Legal and Financial Planning, Career Development, Lifestyle and Fitness Management, Mental Health and Dependent Care
20% off all merchandise at CAMP’s retail stores
Accrual based PTO policy to use for vacation, personal days, well-being, or an illness
401(k) Plan