Gaming, Digital at Retail Lead

Microsoft

About The Position

The Gaming Marketing & Sales (GMS) organization sits at the center of the Microsoft Gaming division. Our team brings together marketers, sellers, and innovators who are passionate about elevating storytelling, strengthening partner relationships, and advancing marketing technology. We connect with players and partners at scale—across games, devices, and screens—through a broad range of marketing and sales channels. GMS works closely with ecosystem partners and internal groups to drive digital excellence, expand e‑commerce capabilities, and accelerate adoption of cloud and subscription services. Together, we deliver compelling at‑home and on-the-go experiences that combine devices and services to create Xbox fans for life. We’re hiring a Gaming, Digital at Retail Lead to shape and lead the digital retail strategy for Microsoft Gaming. In this team manager role, you’ll drive revenue growth and unlock new opportunities for digital product sales across the retail landscape. The selected candidate will bring strategic thinking, leadership experience, and a deep understanding of digital retail. As part of our organization, you’ll help grow a multi‑billion‑dollar business, collaborate with colleagues across 20+ markets, and contribute to the full player journey. You’ll join a culture that embraces a growth mindset, encourages excellence, and supports teams in doing their best work every day. GMS is a destination for experienced, collaborative, and passionate professionals who want to make an impact in gaming. If you’re a dedicated gaming enthusiast with a passion for marketing, business leadership, and staying ahead of industry trends, we encourage you to apply and help shape the future of gaming for players worldwide. Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

Requirements

6+ years category management, digital marketing strategy, product planning, or related work experience AND Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field OR equivalent experience
6+ years experience managing and expanding a category and attaining sales and profitability target within a complex (e.g., multinational or matrixed) organization OR equivalent experience.
Proven track record of success creating retail strategy, preferably within the gaming or digital content industries.
Leadership skills with the ability to inspire and motivate teams towards achieving ambitious goals.
Deep understanding of digital product distribution channels and retail dynamics, with the ability to navigate complex ecosystems.
Analytical abilities, with the capability to interpret data and insights to drive informed decision‑making.
Clear and effective communication and presentation skills, with the ability to engage and influence stakeholders at all levels.
Strategic thinker with a creative mindset, capable of identifying and capitalizing on emerging trends and opportunities in the digital retail space.

Nice To Haves

12+ years category management, digital marketing strategy, product planning, or related work experience AND Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field OR 8+ years category management, product management, marketing strategy, business planning, product planning, or related work experience AND MBA/Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field OR equivalent experience
Masters of Business Adminisration

Responsibilities

Develop and lead a high-performing team responsible for managing the digital product portfolio in the retail channel - This includes overseeing digital games content
Code‑to‑Content (C2C), subscriptions, and gift cards/Card, Subscription & Value (CSV).
Create and execute the digital at retail strategy for Microsoft Gaming - Leveraging insights from the field and partners, and fostering alignment across marketing, engineering, and operations stakeholders.
Cultivate alignment within the partner ecosystem - Particularly with digital product distribution partners, to ensure cohesive execution of strategies and initiatives.
Define the future of digital transactions in retail - Identifying innovative approaches to maximize opportunities for Microsoft and its retail channel partners.
Drive towards revenue and growth objectives for digital product sales in the retail sector - Consistently monitor performance and implement adjustments as necessary.
Establish and manage a rhythm of business - Provide regular strategy updates to key external retail partners and gaming publishing partners, fostering trusted relationships and collaboration.
Identify, test, and scale new sales channels for digital Xbox products -Exploring innovative methods to expand reach and drive sales growth.
Embody our culture and values

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