Full-Stack Growth Marketer (B2B SaaS, Hands-On)

Insycle

71d • $100,000 - $130,000

About The Position

We’re looking for a Full-Stack Growth Marketer who’s hands-on, data-driven, and eager to build from scratch. You’ll own and operate the full funnel: acquisition, onboarding, lifecycle, and content. This is a hands-on, doer role, no teams to manage (yet), just a clear opportunity to drive results and grow into leadership as the company scales.

Requirements

• 3+ years in B2B SaaS (ideally in PLG or trial-based products)
• Ability to write effective copy (emails, CTAs, blog intros) without a content team
• Hands-on experience with HubSpot AND Intercom
• Ability to edit and update WordPress pages without developer help
• Experience using AI tools like ChatGPT, Claude, or Notion AI for writing, planning, or automating
• Ability to analyze funnels and launch experiments independently
• Thrive in fast-paced, startup environments where you’re trusted to own outcomes

Nice To Haves

• Experience building or automating lifecycle campaigns
• Experience with brand or social marketing with lifecycle or funnel ownership
• Experience executing paid ads or email automations without relying solely on agencies
• Experience using generative AI tools for marketing workflows
• Personal experience working inside HubSpot workflows or Intercom Series

Responsibilities

• Launch onboarding, trial nurture, and re-engagement flows in HubSpot
• Create in-app product tours, nudges, and messaging using Intercom
• Write and optimize lifecycle copy for clarity, tone, and conversions
• Create segmented campaigns for different personas or product behaviors
• Optimize and edit WordPress pages directly (landing pages, CTAs, SEO meta)
• Audit and improve existing blog posts for SEO and CTA conversion
• Launch small-scale paid acquisition (LinkedIn, Google) and retargeting
• Use generative AI to accelerate content refreshes, ad copy, and email ideas
• Repurpose blog content and product updates into engaging social media posts
• Participate in and post on relevant forums, Slack groups, LinkedIn conversations, etc.
• Help cultivate an early-stage community motion around shared data/ops challenges
• Experiment with growth loops via referrals, user sharing, and community spotlights
• Set up Google Tag Manager and Google Analytics for full-funnel visibility: visit → signup → activation → paid
• Track campaign performance and iterate quickly
• Build dashboards and implement custom events and triggers to measure conversion and feature usage
• Identify and fix conversion bottlenecks
• Create segmented ICPs and light product marketing frameworks
• Work cross-functionally with product and CS to identify activation levers
• Help define messaging, differentiators, and light ABM targets

Benefits

• $100K - $130K Base
• 0.1% - 0.25% Equity
• Medical, dental, and vision insurance
• 401K with a 4% company contribution
• PTO, sick and unplanned time off, holidays
• Full-time, salaried position located remote in the United States

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 11-50 employees