Full-Charge General Manager (Multi-Unit Boutique Fitness Centers)

Fit Franchise Brands•Manalapan, NJ

9d•$70,000 - $95,000

About The Position

Fit Franchise Brands is seeking a high-performance, Full-Charge General Manager to lead multiple boutique fitness centers within our organization. This is a multi-unit operational leadership role designed for someone who thrives in a fast-paced, service-driven environment where expectations are high, accountability is non-negotiable, and member experience is everything. You will assume full operational ownership, including: Leading and developing Center Managers and their teams Driving sales, retention, and profitability across multiple boutique fitness centers Implementing systems, standards, and accountability frameworks Rebuilding culture and improving operational consistency Laying the foundation for future multi-unit growth This position offers a fast-track pathway to Area Director, Regional Manager, and National Manager roles as we continue to scale. Your mission is to elevate performance across all assigned boutique fitness centers by driving: Strong revenue growth High member retention Team accountability and consistent execution Benchmark-level operational excellence Clear alignment with brand standards You will play a central role in shaping the member experience, staff performance, and operational outcomes.

Requirements

Multi-unit leadership preferred, or high-performing single-unit leadership ready for scale
3–5+ years of experience in boutique fitness, fitness, retail, hospitality, or service-based industries
Documented track record of improving sales, retention, and team performance

Responsibilities

Lead, coach, and hold accountable multiple Center Managers
Establish a culture of discipline, follow-through, and strong execution
Conduct regular in-center visits to observe member interactions, coaching quality, and sales processes
Implement management rhythms including daily huddles, KPI reviews, and weekly performance meetings
Own multi-unit sales performance and conversion metrics
Train teams on lead management, tours, trial conversions, and closing
Manage KPIs daily to ensure sales expectations are met or exceeded
Optimize member experience to drive long-term retention and referrals
Ensure consistent execution of the boutique fitness class experience
Implement checklists, SOPs, accountability systems, and workflow processes
Identify operational breakdowns and implement corrective actions quickly
Oversee scheduling, labor management, and cost control to meet profitability targets
Set clear performance expectations for managers and staff
Coach, develop, and evaluate team performance with transparency
Address underperformance decisively and professionally
Recruit, hire, and retain strong operational and member experience talent