Freelance Social Strategist

Thesis • Portland, OR

2d

About The Position

The Social Strategist is a master of digital culture, a social storyteller, and a systems thinker who defines how brands show up, speak, and grow across the social ecosystem. Deeply embedded in platform trends, they architect "social-first" strategies that convert brand identity, cultural insights, and data into actionable, high-impact content. They own the strategic social vision for high-value programs, translating abstract brand goals into specific platform behaviors that drive measurable community growth and brand affinity.

In this role, you will play a critical part in setting both the social vision and the operational execution for an ambitious brand across the digital landscape. You will build scalable frameworks that provide clear direction for multi-layered engagement, balancing "always-on" consistency with high-impact tentpole moments. Collaborating closely with creative, account, and client teams, you will roll up your sleeves to ensure seamless execution while driving the continued advancement of digital brand programs. You are a confident presenter and a collaborative partner, adept at synthesizing client feedback to deliver strategies that exceed expectations and stay ahead of the curve.

Requirements

• 10+ years of experience in brand, content, or communications strategy.
• 3–5+ years of experience managing or mentoring strategic talent.
• Proven success delivering social strategy for premium brands.
• Bachelor's degree in marketing, communications, psychology, or related field (or equivalent experience).
• Deep knowledge of social ecosystem design, algorithm mechanics, community management logic, and digital subcultures.
• Strong understanding of social-first creative, short-form video best practices, and the intersection of organic and paid social performance.
• Expert communicator and writer with the ability to translate complex digital metrics into clear business insights for executive stakeholders.
• Skilled in social listening tools (e.g., NetBase, Sprinklr, Brandwatch).
• Ability to lead real-time workstreams and guide teams through the ambiguity of shifting digital trends.
• Clear, confident presenter with a knack for making digital strategy feel intuitive and actionable.

Responsibilities

• Lead social-first strategic thinking across clients and internal teams, shifting the focus from static brand platforms to dynamic social ecosystems.
• Develop data-driven comprehensive social playbooks, channel architectures, and content strategies that drive business impact and community engagement.
• Apply deep platform expertise (TikTok, Instagram, YouTube, emerging tech) to inform creative development and campaign mechanics.
• Translate social listening, trend analysis, and data into actionable briefs.
• Architect creator and influencer strategies that align with brand goals and strategic direction.
• Build systems for "always-on" collaboration, ensuring alignment between organic social, paid media, and customer service.
• Lead strategic storytelling for social-led pitches, quarterly business reviews, and platform-specific innovation presentations.
• Identify gaps in social tech stacks, reporting frameworks, and creative-to-social workflows.

What This Job Offers

• Career Level: Mid Level
• Number of Employees: 1-10 employees