Paid Social Strategist

Zocdoc•New York, NY

2d•Hybrid

About The Position

Zocdoc’s most important asset is our people. As a Paid Social Strategist you will join our growth marketing team and report to the Acquisition Marketing Manager. We’re looking for a strategic and data-driven paid social expert to help scale the channel to become one of our largest revenue drivers. You’ll be owning the execution and optimization of Meta campaigns, collaborating with creative agencies, and be responsible for helping to expand into new platforms (e.g. Tiktok). You’ll enjoy this role if you are… Seeking the challenge of building and scaling a paid social program Motivated by a deep-rooted desire to succeed and drive results Self-motivated and proactive in seeking guidance and support when necessary Organized, efficient and detail-oriented Highly skilled at leveraging data analysis to identify and capitalize on strategic options and opportunities

Requirements

3+ years of experience owning and optimizing paid social campaigns
Deep knowledge of paid social platforms, best practices and trends
Proven track record planning, testing and iterating on creative strategies
An analytical and performance-driven mindset with a solid understanding of growth marketing KPIs
Comfortable working with Looker or other BI tools
Strong communication and interpersonal skills

Nice To Haves

Experience with CRO and landing page testing is a plus

Responsibilities

Overseeing the performance of our paid social campaigns
Managing daily optimizations to ensure we remain on track against channel goals and budget
Supporting the development and implementation of strategies to continue facilitating growth
Collaborating with Acquisition Marketing Manager to develop test roadmaps and build out new paid social channels
Assisting with channel-level reporting and analysis
Tracking KPIs, distill insights from campaign data, and provide regular performance updates to the team
Partnering with analytics to enhance our data capabilities, improve our reporting, and find areas of opportunity
Developing and executing our creative strategy
Assisting Acquisition Marketing Manager with managing and briefing our creative partners
Pitching new paid social concepts based on current trends and performance insights
Communicating channel results and priorities across the organization
Effectively conveying results and insights to the broader Acquisition team
Maintaining strong working relationships with cross-functional partners

Benefits

Flexible, hybrid work environment at our convenient Soho location
Unlimited Vacation
100% paid employee health benefit options (including medical, dental, and vision)
Commuter Benefits
401(k) with employer funded match
Corporate wellness programs with Wellhub
Sabbatical leave (for employees with 5+ years of service)
Competitive paid parental leave and fertility/family planning reimbursement
Cell phone reimbursement
Catered lunch everyday along with beverages and snacks
Employee Resource Groups and ZocClubs to promote shared community and belonging
Great Place to Work Certified