Freelance Lifecycle Marketing Specialist

R/GA Careers Page

111d • $2,500 - $3,000

About The Position

As a Freelance Lifecycle Marketing Specialist, you will own lifecycle campaigns end-to-end—from planning and testing to execution and measurement. You’ll collaborate with Creative, Data Science, Audience & Measurement, and Marketing partners across global teams, working to redefine how CRM and owned channel marketing drive both business growth and user engagement.

Requirements

• A degree in Business, Marketing, Mathematics, or a related field.
• 3+ years of proven B2C marketing experience in CRM, customer lifecycle management, or engagement marketing.
• Expertise in Salesforce Marketing Cloud, Journey Builder, and Interactive Studio (or equivalent ESP).
• Strong analytical and quantitative skills with a track record of data-based decision making.
• Excellent interpersonal skills and the ability to collaborate seamlessly with global peers.

Nice To Haves

• Deep CRM expertise, including lifecycle strategy, automation, journey building, and segmentation.
• Passionate about the customer and driven by both quantitative and qualitative insights.
• Communicates effectively across disciplines—from Creatives and Analysts to Engineers and Legal.
• Strong influencing skills and can present complex insights with clarity.
• Innovative, challenges the status quo, and constantly explores better ways of doing things.
• Brings cultural awareness and openness, fostering collaboration across global teams.

Responsibilities

• Execute multi-channel CRM and lifecycle campaigns across email, mobile, and direct messaging.
• Plan campaigns using existing blueprints, while helping the team evolve and optimize them.
• Lead the use of automation, trigger-based messaging, and dynamic content to scale lifecycle programs.
• Drive 1:1 personalization at scale through CRM models, content, and user insights.
• Analyze campaign performance and share actionable insights to inform future iterations.
• Contribute to a test-and-learn strategy, embedding a continuous cycle of optimization.
• Stay ahead of CRM and lifecycle marketing trends, technologies, and innovations to bring new thinking into the organization.

Benefits

• Freelance position with a hiring range of $2,500/week to $3,000/week.

What This Job Offers

• Career Level: Entry Level
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees