Freelance Creative Director, Video & Art

WPP ProductionNew York, NY
2d$48 - $100Hybrid

About The Position

This Freelance Creative Director leads the visual creative vision for a campaign from concept through final delivery. In this role, you’ll partner closely with a Copy lead to shape the creative, guide the team and vendors, and ensure every asset meets premium, TVC-level craft. You’ll collaborate directly with a high-profile consulting/technology client to bring an aspirational story to life-balancing human and AI-driven capabilities-across a flagship digital experience and social cutdowns.This role also requires a strong design background and the ability to be hands-on as needed. You will be creating storyboards, key frames, and/or polished visual comps to clearly communicate the concept and guide production.

Requirements

  • Proven experience as a Creative Director and/or Art Director leading TVC-quality film/video work (concept through delivery)
  • Strong visual craft with a premium, aspirational sensibility and the ability to translate complex ideas into clear, human-centered stories
  • Hands-on experience directing shoots (on set) and leading post-production through final delivery
  • Comfort partnering with a senior Copy lead and working as a tight concepting team
  • Experience creating multi-format video deliverables (hero films plus social cutdowns/variations)
  • Ability to work directly with a sophisticated enterprise client and confidently lead creative conversations and presentations
  • Strong portfolio demonstrating cinematic storytelling, high production value, and end-to-end leadership
  • Availability to be fully dedicated to the project through launch
  • Experience developing and executing B2B corporate video content

Nice To Haves

  • familiarity with UI/interface design principles and/or directing motion design involving product UI elements

Responsibilities

  • Own the end-to-end visual direction for a suite of premium films/videos, from kickoff through launch
  • Partner with a Copy lead to develop and refine concepts, scripts, storyboards, and creative treatments
  • Lead client presentations and working sessions; incorporate feedback while protecting the creative integrity and production quality
  • Direct production: oversee shot lists, casting/talent considerations, locations, wardrobe/props, and overall on-set creative direction
  • Creative direct post-production, including edit, color, sound, VFX, and motion; ensure final work achieves TVC-quality standards
  • Creative development and guidance of supporting visual elements, including light UI/interface representations of an AI tool, in collaboration with a motion designer
  • Ensure consistency of look, feel, and narrative across the hero videos and social cutdowns
  • Manage timelines and creative workflows in partnership with producers and project leads to hit key milestones
  • Develop compelling visual narratives that consistently reinforce brand identity and guidelines
  • Engage directly with clients on strategic initiatives to define and articulate key narratives
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