Freelance Content Creator

Thesis • New York, NY

33d

About The Position

We're looking for a contracted Brand Face + Content Creator who can do it all: come up with the concept, shoot it, edit it, and be the on-camera talent to bring it to life. You need to understand internet culture, live on TikTok and Instagram, and know how to create lo-fi, scroll-stopping content that feels authentic, not advertorial. Non-negotiables for this role: Deeply understands the ADHD community. Authenticity isn't optional here—it's the entire foundation of what we do. Generates ideas that cut through the noise and actually resonate with the ADHD community Executes independently from concept to final edit, with support from our in-house creative team when needed Shows up on camera as a recognizable face of the brand, someone our community trusts and wants to hear from Brings their own POV, style, and attention to detail in every piece of content Is comfortable with branded paid ad creative leveraging their content

Requirements

• Bachelor's degree in Marketing, Communications, Media, Film, or a related field (or equivalent experience)
• Proven experience creating content for brands, agencies, or personal audiences across platforms like TikTok, Instagram, YouTube.
• Strong storytelling skills and ability to craft narratives that resonate and convert
• Proficiency in video editing (Premiere Pro, Final Cut, CapCut), design tools (Canva, Adobe Creative Suite), or photography
• Deep understanding of social media best practices, algorithms, trends, and analytics
• Ability to operate independently in a fast-paced environment
• Excellent communication, organization, and project management skills
• A creative, proactive mindset with a passion for experimenting, iterating, and refining content for maximum impact

Nice To Haves

• NYC-based location (while not required, it's strongly preferred so you can have regular face time with our team in-office)

Responsibilities

• Produce high-volume content across Instagram and TikTok. We're talking consistent weekly output that keeps us visible, relevant, and testing what works
• Script and produce lo-fi TikTok/Instagram Reels that align with our content pillars
• Create compelling interview-style content (street interviews) with real people in the ADHD community
• Own the process of finding and engaging our audience in unique, unexpected ways
• Ideate series that feel contrarian and authentic to who we are and what we stand for
• Write captions, hooks, and in-video text that captures our voice
• Translate complex ADHD/medication concepts into relatable, entertaining content
• Understand the nuance of when to lean into humor and cultural moments and when to sit out
• Shoot and edit content using phone/lightweight setups (we're not trying to look like a Super Bowl ad)
• Rapidly iterate on what's performing: scale winners, kill what doesn't land, and constantly test new concepts
• Brief editing requests to our team in a timely, efficient manner
• Create content frameworks that can be replicated and scaled
• Stay deeply plugged into ADHD community conversations, memes, and discourse
• Audit Reddit channels, Facebook groups, ad comments and more to understand authentic pain points
• Track wellness/health brand trends as well as broader cultural and social trends

What This Job Offers

• Career Level: Mid Level
• Number of Employees: 11-50 employees