Franchise Management & Marketing Associate

Warner Bros. Discovery•Burbank, CA

3d•$49,140 - $91,260

About The Position

Warner Bros. Discovery Global Consumer Products Inc. seeks an Associate, Global Franchise Management & Marketing department. The Associate will support the Director on the CP business for the DC and Batman portfolios. This role is responsible for the day-to-day facilitation of franchise and marketing initiatives, including review of marketing submissions and supporting the creation of franchise plans, marketing initiatives and marketing materials. They will also support the Manager across other projects as needed. The position requires strong written and verbal communication and be comfortable liaising with internal and external parties at various levels, including but not limited to other WBDGCP departments (Category, Retail Business Development, Creative, Finance, Legal, Insights, Themed Entertainment, Digital, etc.), WBD Divisions (Franchise Development, WBIE, WBA, DC Publishing and DC Studios, etc), vendors, colleagues around the world, etc. All communication is done in a professional manner with timely follow-up. Innovative thinking, analytical skills, intellectual curiosity, strong attention to detail and strong project management skills are required.

Requirements

Minimum 3 years marketing experience required
Previous marketing experience required
Bachelor’s degree with coursework in business/marketing strongly preferred
A passion for and knowledge of the DC brand and franchises (eg. Batman, Superman, Wonder Woman, Teen Titans Go! etc)
Strong proficiency in Microsoft Word, Excel, Power Point and presentation software programs required
Clear understanding of marketing principles
Strong written and oral communication skills
Must be well organized with effective and proven planning and follow-through skills
Must be a self-starter, dependable, and optimistic
Must have the ability to analyze and organize data
Must have the ability to work well under time constraints
Must be able to handle multiple projects, prioritize assignments and effectively meet deadlines
Must have the ability to work in a team environment with changing priorities; possess flexibility and adaptability skills

Nice To Haves

Franchise management experience a plus
2+ years Entertainment industry experience strongly preferred
Photoshop and Illustrator knowledge is a plus
Knowledge of digital platforms (Youtube, Instagram, Tiktok) particularly for kids is a plus
Understanding of Licensing preferred

Responsibilities

Review, route and approve all licensee and retailer marketing submissions for assigned properties
Assist in executing franchise strategies and marketing initiatives in support of core franchises and individual properties (e.g. Batman, Superman, etc).
Develop materials for franchise presentation decks, licensee and retailer pitch decks, sizzle videos, and similar related materials needed to drive the business.
Assist with acquisition, development, approval and use of Theatrical and TV assets.
Assist in executing social media content strategy and calendar across all platforms and develop innovative marketing approaches to delight and engage fans.
Obtain necessary internal, external and 3rd party approvals (including Legal, Brand Assurance usage rights, and Talent) for all CP driven marketing materials and assets for licensees and promotional partners
Maintain Brand Assurance guidelines and ensure timely updates and team communication
Act as first point of contact for product development and brand related questions
Coordinate outside resources, agencies and vendors, along with associated deadlines.
Solicit industry and competitive trend information from Sales/Retail, Category, Creative/Product Development and Global Insights teams as well as external data sources
Collect and submit updates to the Franchise Monthly Newsletter
Other projects and duties may be assigned dependent on business development and needs.