Marketing Manager, Flu Franchise

GSK

18d•Hybrid

About The Position

You will lead marketing activities for the Flu franchise in the U.S., working with colleagues across commercial, medical, market access, regulatory, digital, and external partners. You will create and deliver clear, customer-focused marketing plans that help increase immunization rates and improve public health. We value people who think strategically, act with integrity, and care about measurable impact. This role offers growth, visible impact, and the chance to contribute to GSK’s mission of uniting science, technology and talent to get ahead of disease together.

Requirements

Bachelor’s degree in Marketing, Business, Life Sciences, or related field.
3+ years of pharmaceutical, vaccines, or healthcare marketing experience.
Experience developing and executing integrated HCP and consumer marketing plans.
Experience with pharmaceutical promotional review and compliance processes.

Nice To Haves

Advanced degree or MBA in Marketing, Business, or related field.
Experience in vaccines or public health immunization programs.
Experience with demand planning, pricing, and contracting in healthcare.
Strong analytical skills and experience using data to optimize channel mix and content.
Experience managing external agencies and multiple vendor relationships.
Comfort using digital marketing tools, analytics platforms, and emerging technologies.
Ability to work effectively in a matrixed environment with cross-functional teams.
Demonstrated project management skills, including timeline, vendor and budget management.

Responsibilities

Lead annual demand planning and channel strategies across direct, public, retail, and institutional segments.
Co-create and drive the US marketing plan with internal and global stakeholders.
Develop marketing mix and content strategy for HCP and consumer channels, including digital and field enablement.
Lead cross-functional core team meetings and coordinate stakeholder engagement for initiative deployment.
Provide pricing and contracting recommendations and support budget planning and forecasting.
Measure campaign performance and recommend data-driven optimizations.