Franchise Conversion Specialist

United Franchise Group•West Palm Beach, FL

About The Position

As a Franchise Conversion Specialist, you will be responsible for guiding independent business owners through the entire process of converting their existing operations into a franchise brand. You will serve as the primary contact ensuring support, resources, training and guidance are met to brand standards with a successful franchise launch. The Franchise Conversion Specialist directly contributes to franchise growth, brand consistency, and long-term franchisee success.

Requirements

Bachelor's degree (B. A., B.B.A., or B.S.) in Business, Marketing, Operations; or three years experience in franchise sales, business consulting or conversions
Strong experience with a CRM system
Ability to achieve goals and exceed expectations under pressure
Eligible driver’s license and valid automobile insurance
Proficient computer skills including MS Office products
Schedule flexibility and willingness to travel up to 50%
Must be able to maintain a credit card with an available credit limit to cover expenses

Nice To Haves

Experience with small business owners in the (business market, signage or promotional products industry) or franchise systems

Responsibilities

Serve as the main liaison for independent business owners from initial inquiry through conversion completion.
Create and manage individualized conversion plans, timelines, and goals.
Coordinate with internal teams (legal, operations, marketing, training, IT) to ensure adherence to corporate standards.
Build strong, trust-based relationships with potential franchisees.
Provide clear communication regarding requirements, expectations, and next steps.
Troubleshoot challenges and escalate issues appropriately to ensure a positive franchisee experience.
Guide businesses through adopting brand standards, systems, technology platforms, and operational procedures.
Support franchisees in understanding product offerings, pricing models, branding guidelines, and compliance expectations.
Conduct site visits or virtual assessments to verify operational readiness.
Deliver or coordinate training sessions to support franchisees in transitioning their business operations.
Ensure franchisees are equipped with the knowledge and resources needed to operate successfully under the brand.
Assist with the completion of required documentation, including application forms, agreements, and compliance checklists.
Ensure all conversion activities meet legal, regulatory, and brand-specific requirements.
Maintain accurate records of all interactions and progress in CRM tools.
Track conversion metrics and provide regular summaries to leadership.
Identify trends or constraints in the conversion process and recommend improvements.
Contribute insights to support ongoing refinement of franchise development strategies.