Fractional Chief Marketing Officer / Fractional Marketing Director

Infinite Home Solutions • Fresno, CA

3d • Remote

About The Position

We are a growing home services / contracting company building a strong digital-first brand and lead generation engine. We already have a virtual marketing team in place handling execution across SEO, PPC, social media, and creative.

We are looking for a Fractional CMO / Senior Marketing Leader to come in part-time and raise the bar—providing strategic direction, tightening systems, cleaning up campaigns, and guiding the team with higher-level experience.

This is not an execution-heavy role. Your value is in leadership, clarity, prioritization, and performance optimization.

Requirements

• Proven experience as a CMO, Marketing Director, or Senior Digital Marketing Leader
• Strong command of Google Ads (non-negotiable)
• Solid understanding of SEO, paid social, and lead generation funnels
• Experience working with contracting, home services, trades, or local services businesses (highly preferred)
• Experience leading or overseeing remote or virtual marketing teams
• Ability to simplify complexity and focus teams on what actually drives results

Nice To Haves

• Has worked with small to mid-sized service businesses ($1M–$10M+ range)
• Comfortable stepping into imperfect systems and improving them
• Strategic thinker who is still practical and ROI-driven
• Communicates clearly and confidently with leadership and execution teams
• Understands local lead gen, urgency-based buyers, and competitive markets

Responsibilities

• Review and refine the overall digital marketing strategy
• Ensure alignment between SEO, PPC, paid social, and organic social efforts
• Help prioritize initiatives based on ROI, speed to impact, and scalability
• Translate business goals into clear marketing KPIs and roadmaps
• Oversee Google Ads strategy (search, local services, retargeting)
• Review keyword strategy, account structure, budgets, and conversion tracking
• Provide guidance on scaling profitable campaigns and cutting waste
• Support Facebook/Instagram lead generation strategy and funnel quality
• Guide SEO strategy (local SEO, content, authority building)
• Review keyword targeting, content plans, and on-page optimization
• Ensure SEO and paid search efforts complement—not compete with—each other
• Act as a senior leader to an existing marketing team (VAs / specialists)
• Identify gaps in skill sets, workflows, or execution quality
• Improve SOPs, reporting, accountability, and communication
• Mentor team leads without micromanaging
• Help define clear reporting dashboards and performance reviews
• Ensure leads, CPL, CAC, and ROI are clearly tracked and understood
• Create feedback loops between marketing, sales, and operations

Benefits

• Flexible work from home options available.

What This Job Offers

• Job Type: Part-time
• Career Level: Director
• Education Level: No Education Listed