About The Position

Licensed2BBadass is launching its merchandise division — and we’re not looking for someone to “manage a store.” We’re looking for someone to build a brand. This is a ground-floor opportunity to create a national merch presence from zero — online first, then expanding into live events, vendor booths, sporting expos, RV shows, motorcycle rallies, and beyond. This is not passive e-commerce. This is culture-driven commerce. If you’re entrepreneurial, commercially sharp, and creatively bold — keep reading. If you’re just looking to clock internship hours — this isn’t for you. Over the next 90 days, you’ll help build and launch the entire merchandise ecosystem: Develop and structure our Shopify store Integrate Print-on-Demand platforms Test rotating product drops Analyze performance and double down on what wins Expand into TikTok Shop and social commerce Help define a wearable brand identity people are proud to represent You’ll work directly with the founder. Debate is welcome. Ownership is required. This is a build-from-scratch opportunity — not a maintenance role. This position is 20 hours per week, paid at a rate of $20/hour.

Requirements

  • Pay attention to merch culture, creator brands, and product drops
  • Understand modern digital commerce
  • Balance creativity with business logic
  • Think in margins, not just mockups
  • Are comfortable saying, “This will sell” — and explaining why
  • Want long-term opportunity, not short-term credit

Responsibilities

  • Set up and optimize Shopify
  • Integrate Printful, Printify, and other POD platforms
  • Connect Sticker Mule offerings
  • Ensure seamless checkout and customer experience
  • Manage product collections and launch cycles
  • Design bold logo and phrase-based drops
  • Test limited releases to measure demand
  • Track conversion, margins, and trends
  • Iterate quickly based on real sales data
  • Expand beyond tees into caps, hoodies, bags, accessories, and event-specific gear
  • Evaluate and potentially launch TikTok Shop
  • Integrate Instagram and Facebook Shops
  • Create shoppable content
  • Identify trend alignment opportunities
  • Support product launches across platforms

Benefits

  • Real-world experience launching a merch brand from zero
  • Advanced Shopify and POD experience
  • Direct founder mentorship
  • Portfolio-worthy product strategy
  • Leadership track with revenue participation
  • A legitimate seat at the table
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