Founding Marketing

Terac•San Francisco, CA

1d•Onsite

About The Position

Founding Marketing Terac helps teams reach faster research breakthroughs through our marketplace of verified experts. We are building agents to recruit, verify, and match 10,000s experts with 1000s of opportunities from the worlds most innovative organizations. We work with leading enterprises and are backed by top investors. The Role At Terac, we are attracting the worlds top experts in every domain. While the sales team owns the customer side of the marketplace, it will be your job to own and grow the expert side of the marketplace. This is effectively a B2C business and requires a unique understanding of targeting and growing communities in different niches.

Requirements

You are a fast to fail, AI-native builder.
This is not a traditional marketing role where you are a glorified lead generator.
We are looking for a semi-technical builder who can learn on the fly.
No-busywork mentality: You are comfortable vibe-coding and adapting to the latest tools to optimize your work. The second you recognize a repeatable workflow, you're in Claude code automating it.
Bias to action: You will operate with a high-level of agency. This means not every initiative will be discussed or thought out. We're looking for someone comfortable in failure, but can come to us with a list of initiatives where you tried something, measured the impact, and either doubled down or quit - all without permission.
Data-driven: You make data driven decisions. Like any marketplace, problems can balloon at scale. It's vital we track LTV, CAC, and measure everything to ensure we make informed decisions.

Responsibilities

Expert acquisition: build and run marketing campaigns 24/7 that are targeting the highest-leverage expert domain we need at any given moment through ads, our referral network, UGC content, or any other method you can dream up.
Event marketing: we host monthly dinners for AI researchers, our top experts, and hackathons for our power users. You will travel across the country and the world representing Terac to the expert community.
Credibility is key: Between engaging in Reddit/Discord communities, organizing roundtables, and being active in a dedicated Slack with our top experts it will be your job to drive credibility to the Terac brand and make being a Terac expert a sought after title.