Founding Marketing Lead

Strada•San Francisco, CA

7h•Onsite

About The Position

About Strada Strada is building the AI operating system for insurance. Insurance companies still rely heavily on phone calls, emails, and manual workflows to serve customers and process policies and claims. Strada deploys AI agents that handle these interactions across voice, email, chat, and SMS – automating high-volume customer operations while maintaining compliance and reliability. Our platform is already used by leading carriers, MGAs, and brokers across the insurance ecosystem, processing more than one million customer interactions in production. The company is a YC-backed startup based in San Francisco with a small team and fast-growing enterprise customers across the insurance industry. The Role Marketing at Strada is about helping to define Strada’s narrative and positioning across the insurance industry. Our goal is to make Strada a reference partner for insurers across the U.S. by showcasing how leading carriers, MGAs, and brokers are using AI to transform customer operations. You will be Strada’s first dedicated marketing hire, working closely with the founders to build the marketing function from the ground up and define how the company presents itself to the insurance industry. You will become one of the people representing Strada externally – speaking with customers, working with industry partners, and helping shape how the company is perceived across the insurance ecosystem. Your role will also be to bring structure and momentum to current marketing efforts – turning customer deployments into content, coordinating launches, and establishing Strada as a recognized company across the insurance ecosystem. You will need to develop a deep understanding of Strada’s product and customer workflows in order to explain its value clearly to insurance operators. This is a hands-on role for someone who enjoys building things early and thrives in a low-structure environment where you help set the agenda. The role is in-person in San Francisco.

Requirements

4-8 years of hands-on marketing experience, focused on execution
Proven experience producing B2B marketing content (case studies, launches, blog posts, podcasts, videos, etc.)
Exceptional writing and storytelling skills, with the ability to translate complex products into clear, compelling narratives
Strong editorial judgment and taste – knowing what makes a story credible, interesting, and worth sharing
Ability to orchestrate multiple stakeholders including internal teams, vendors, customers, and partners
Comfort interacting directly with senior customers and strengthening client relationships through marketing initiatives
Strong organizational skills and ability to manage multiple initiatives and timelines simultaneously
High ownership mindset and bias toward action in ambiguous environments, able to drive initiatives forward and propose next steps with minimal guidance
Ability to execute quickly and maintain high quality in a fast-moving startup environment where priorities evolve frequently

Nice To Haves

Experience working at an early-stage startup
Experience marketing to enterprise buyers in complex or regulated industries
Familiarity with AI, infrastructure software, or developer tools
Familiarity with insurance or fintech markets
Experience producing video content or working with video production teams

Responsibilities

Define Strada’s marketing roadmap and drive execution across initiatives and channels
Work closely with Sales, Product, and Engineering to coordinate launches, customer stories, and go-to-market initiatives
Proactively propose and execute creative ideas that increase Strada’s visibility and credibility across the insurance ecosystem
Turn real customer deployments into stories that resonate with insurance operators across case studies, videos, and industry conversations.
Conduct customer interviews and turn projects into case studies and presentations
Produce customer testimonial videos, including planning shoots and coordinating production
Shape Strada’s voice across LinkedIn and industry channels, sharing stories that insurance operators pay attention to
Write product announcements, blog posts, and marketing content
Support product launches with clear messaging and supporting materials
Continuously improve website content and marketing assets
Identify high-value conferences and industry events across the insurance ecosystem
Coordinate Strada’s participation, including logistics, messaging, and presence
Organize side events such as customer dinners, roundtables, and private meetings
Ensure events generate strong visibility and follow-on marketing content
Manage external vendors including video crews, designers, ghostwriters, and PR partners
Plan and coordinate marketing initiatives across multiple contributors and timelines
Ensure projects move from concept to delivery efficiently and at a high quality bar
Maintain clear organization of marketing assets, deliverables, and production workflows