Founding Marketer

Mach9•San Francisco, CA

15d

About The Position

Join Mach9 as our founding marketer and build the GTM engine that reshapes how the world makes digital maps. You will design marketing plans, create the content, and run the campaigns that drive inbound leads, positions Mach9 as a leader in geospatial AI, and influences top engineers and infrastructure decision-makers. You not only know how to make great content, but also how to distribute, measure, and convert it into pipeline. This is a hands-on role. You will plan and execute integrated campaigns that move prospects from first touch to closed deal, choosing the right channels, formats, and messages for each stage of the funnel. You will work directly with our CEO and go-to-market team to shape how we tell our story, and you will own the assets and campaigns that bring it to life. Mach9 is transforming an industry that has been doing things the same way for decades, and you will help the world understand why that matters. You will set our content and campaign agenda, manage execution across multiple channels, and ensure every launch, asset, and program moves the needle on brand credibility, demand generation, and customer engagement.

Requirements

Move fast and execute. You’re comfortable iterating quickly, running small tests, learning from the data, and shipping on a daily/weekly (not quarterly) cadence.
Are an exceptional writer and storyteller who can translate complex, technical concepts and workflows into clear, compelling narratives.
Have seen a B2B and / or PLG product launch and grow firsthand, and you understand how to use content and campaigns to drive inbound interest and self-serve discovery.
Have collaborated closely with a sales organization and know how to create content that opens doors, unblocks deals, and supports live conversations.
Are a strong relationship builder with the interpersonal skills to connect with engineers, sales teammates, customers, and partners.
Are a curious, intellectually engaged builder who is constantly exploring new formats, tools, and ideas to improve how we tell our story.
Operate with high agency, managing multiple projects independently and shipping high-quality work without needing constant direction.
Are a craftsperson who cares deeply about the quality, clarity, and impact of every asset you put into the world.

Responsibilities

Lead product launches. Own product launch initiatives from concept to execution, working with product, sales, and engineering to define launch KPIs and ensure new capabilities turn into awareness, inbound interest, and pipeline.
Own our content engine for inbound. Plan and produce a steady drumbeat of content such as blog posts, one-pagers, email campaigns, videos, and social posts that educate the market and convert interest into qualified demo requests.
Create a balanced mix of high quality assets. Ship long-form content (white papers, case studies, product documentation, sales decks), short-form thought leadership (LinkedIn posts, newsletters, blogs), and campaign assets (email nurtures, website landing pages) that are designed to generate and capture demand.
Run the content calendar and publishing rhythm. Build and maintain our content calendar, manage priorities, and ensure we have a consistent presence in the channels where our customers actually pay attention.
Plan and execute integrated campaigns. Design multi-touch campaigns across web, email, social, and events that move prospects through the funnel and contribute measurable marketing-sourced pipeline.
Create industry-specific content. Develop targeted stories and collateral for the verticals Mach9 serves, including surveyors, DOTs, AEC firms, and infrastructure owners, so prospects see themselves in our messaging.
Define and tell the Mach9 story. Develop clear positioning and messaging that explain what Mach9 does, who it is for, and how it fits into existing workflows, and ensure this story shows up consistently across the website, decks, and campaigns.
Scale Mach9 with partners. Collaborate with hardware and ecosystem partners to create joint stories, webinars, collateral, and campaigns that showcase combined workflows, increase reach, and open new channels for inbound leads.
Activate power users and champions. Design light-weight programs that engage advanced users, gather feedback, and encourage them to share their expertise and success, amplifying Mach9’s presence inside their organizations and on channels like LinkedIn.
Measure, learn, and iterate. Set goals for your initiatives, track performance (traffic, engagement, conversions, and pipeline influence), and double down on the content and campaigns that actually move the numbers.
Stay close to customers and sales. Build strong relationships with Mach9 engineering, customer success, and sales teams and external customers to surface ideas for content and campaigns, and work cross-functionally with sales to understand content needs and create materials that help open doors and close deals.