Founding Growth Marketer

Zania•San Francisco, CA

13h•Onsite

About The Position

Every enterprise spends millions of dollars on Governance, Risk, and Compliance (GRC). It's one of the most critical, yet universally painful, parts of running a business. For decades, this industry has been dominated by legacy systems with notoriously low NPS scores, making it totally ripe for disruption. Zania is building agentic AI for Governance, Risk, and Compliance (GRC) to solve this massive problem. We are on a rocketship trajectory, creating intelligent agents that automate and augment the most complex risk and compliance workflows. We have found exceptional product-market fit and are scaling our team very quickly. Some reasons to join Zania are: Dream Customers: Our customers are the most notable enterprises in the world, including FAANG, Big 4 firms and a portfolio of top customers. Tier 1 Backing: Funded by a leading Tier 1 venture capital fund, giving us the resources to build a generational company. World-Class Team: Zania is hiring the best. Our team includes AI and Security leaders from Airbnb, Microsoft, Bain & Company, Deloitte, PwC, Brex, and Instacart. Pioneering Technology: Our engineers and GRC experts work at the absolute forefront of applied AI, building the next generation of agentic systems that will define the future of compliance. Hyper-Growth: We have seen 10x ARR growth in the last year and are rapidly expanding. Competitive Compensation & Equity. Role Overview As our Head of Demand Generation, you will be our first dedicated marketing hire, tasked with building Zania’s lead-generation engine from the ground up. Moving out of stealth and founder-led growth means we need predictable, scalable pipeline. You will design, execute, and measure the campaigns that put Zania in front of the world's top GRC and security leaders. This is a highly strategic but relentlessly hands-on role where you will mix Account-Based Marketing (ABM), performance marketing, and creative growth hacks to feed our sales team.

Requirements

Experience: 5+ years in B2B SaaS demand generation, growth marketing, or revenue marketing, preferably targeting enterprise/technical buyers (Security, IT, GRC).
0-to-1 Track Record: Proven experience building marketing funnels and pipelines from scratch at a Seed or Series A startup.
Analytical Rigor: Deeply data-driven; you know your CAC from your LTV and can build dashboards to prove the ROI of your campaigns.
Scrappy Execution: You don't need a massive agency budget to get things done. You can write your own copy, launch your own ads, and optimize your own landing pages.
Location: Based in (or willing to relocate to) Palo Alto, working in-person with the team five days a week.

Responsibilities

Build the Demand Engine: Design and execute the overarching demand generation strategy to drive inbound pipeline and support outbound sales efforts.
Execute Multi-Channel Campaigns: Launch and manage campaigns across paid social (LinkedIn), search (SEM), email, webinars, and targeted field events.
Lead Account-Based Marketing (ABM): Partner closely with Sales to identify tier-1 target enterprise accounts and build highly personalized campaigns to break into them.
Own the Marketing Stack: Implement and manage our marketing automation and CRM tooling (e.g., HubSpot, Salesforce) to ensure rigorous lead tracking, scoring, and attribution.
Content & Messaging: Collaborate with GRC experts and founders to create compelling collateral—whitepapers, case studies, and landing pages—that convert traffic into qualified leads.