Founding Demand Generation

Anagram • New York, NY

75d • $120,000 - $150,000 • Remote

About The Position

Anagram builds lasting awareness by teaching people to see, think, and act differently in an always-changing security landscape. Instead of boring videos and pointless quizzes, we have puzzles, simulations, and an AI companion that coaches people in real time. We do more than check boxes. We change behavior by making ongoing security second nature. Fortune 500 companies like Disney, Kraft, and Pfizer use us because their employees actually absorb our training.

We’re looking for a founding Demand Generation hire, based in NYC, to work directly with the CEO and COO. You’ll design and run multi‑channel programs, test bold ideas, and build the tooling and operating system that scales our pipeline.

This is for someone who can operate quickly and independently. You’ll learn what you need to succeed (whether it’s video editing, Python scripting, or LinkedIn Sales Navigator). And if you say you’ll handle it, it’s as good as done.

Requirements

• You can write. Not just grammatically correct: you can make boring topics interesting.
• You have 1-3 years in growth marketing or demand gen at a fast‑growing B2B SaaS company.
• You’re comfortable setting up and connecting tools on your own.
• Must have: Clay (or equivalent), basic webhooks/automation.
• You're a builder: scrappy, analytical, and can move from concept to launch fast.
• You're curious and customer-obsessed; you talk to users, dig in, and adapt quickly.

Nice To Haves

• Instantly, HeyReach, Orum/Nooks, Google Analytics, etc.
• experience running events, ABM programs, or Meta/LinkedIn ads.

Responsibilities

• Own pipeline goals for demand.
• Build and enrich account lists (ICP, firmographics, signals) using Clay and similar tools.
• Launch programs across LinkedIn, email, phone, physical mail, and events.
• Create messaging and social content that’s creative and anchored in customer truth.
• Stand up our IRL motion: meetups, dinners, partner events; validate, then scale.

Benefits

• Flexible PTO: Take time when you need it, federal holidays and Dec 24–Jan 1.
• Optional Fridays: No internal meetings. Work or recharge as needed.
• Healthcare: Medical, dental, and vision provided.
• Parental leave: Time off for life’s biggest moments.
• Equity: Own a piece of what we’re building.
• 401(k) matching: Save for the future with company matching.
• Stipends: Office setup, remote work, and learning support.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed