Ford Connected Services Coach

MSX International•Charlotte, NC

About The Position

The Connected Services Field Coach will be responsible for delivering targeted coaching and consulting to assigned Ford dealerships. You will empower dealership personnel with the knowledge, tools, and skills necessary to effectively sell, activate, and support connected services. This role requires a strong understanding of technology, excellent communication, coaching skills, and a proven ability to drive results. You will work closely with dealership staff, Ford field representatives, and the program team to achieve program objectives. The Connected Services Field Coach will be responsible for delivering targeted coaching and consulting to assigned Ford dealerships. You will empower dealership personnel with the knowledge, tools, and skills necessary to effectively sell, activate, and support connected services. This role requires a strong understanding of technology, excellent communication, coaching skills, and a proven ability to drive results. You will work closely with dealership staff, Ford field representatives, and the program team to achieve program objectives.

Requirements

3+ years of experience in automotive, coaching or consulting, preferably with a focus on vehicle or dealer technology.
Strong understanding of connected services and their value proposition.
Strong coaching skills
Proven ability to deliver engaging and effective coaching sessions.
Excellent communication, interpersonal, and presentation skills.
Ability to build rapport and establish trust with dealership personnel.
Strong analytical and problem-solving skills.
Proficient in using CRM and other sales-related software.
Must love travel – 80% travel required

Responsibilities

Coaching & Development: Deliver engaging and effective coaching sessions to dealership personnel on all aspects of Ford's connected services, with a specific focus on working with the dealership's leadership team and creating a process within the dealership. Ensure dealership staff are proficient in using the Dealer Rewards Portal, including selling one-time pay options and activating free trials. Host Monthly Performance Reviews, presenting to Ford’s Zone Team. Highlight success, drawbacks and best practices with the goal of aligning dealers and other org members.
Consulting & Support: Conduct regular in-person and virtual visits to assigned dealerships to provide ongoing consulting and support. Monitor dealer performance, identify areas for improvement, and execute strategies to activate trial activation and upsell customers to one-time or recurring subscription plans. Coach dealership personnel on best practices for selling and supporting connected services. Collaborate with Ford field representatives to align coaching and consulting efforts with regional strategies.
Performance Management: Track dealer KPIs for trial activations, one time purchases, and subscription take rates. Develop and implement action plans with dealerships to address performance gaps. Regularly report on progress, challenges, and successes to the program team.
Communication & Collaboration: Maintain open communication with dealership personnel, Ford field representatives, and the program team. Participate in reviews to provide updates and discuss program strategy. Share best practices and insights with other coaching to continuously improve the program. Gather dealer feedback and identify opportunities to improve coaching materials and program processes. Stay up to date on the latest connected vehicle technology and Ford's connected services offerings.