Ford Connected Service Coach

MSX International•Southfield, MI

About The Position

The Dealer Strategy and Enablement Team is driving the adoption of Connected Services throughout the Ford Dealer network. Ford has introduced several services including BlueCruise, Connectivity Package, Security Package, Mustang Mach-e Performance Upgrade, all designed to enhance the customer experience and maximize the value of Ford's connected vehicle services. This project focuses on training and supporting the top 180 dealers nationwide to drive activation for available trials and the sales of One-Time Purchase (OTP) options like BlueCruise, Mustang Mach-e Performance Upgrade, and Ford Connectivity Package. We are seeking highly motivated and experienced Connected Services Field Trainers to play a critical role in this initiative. Position Summary: The Connected Services Field Trainer will be responsible for delivering targeted training and consulting to assigned top-performing Ford dealerships. You will empower dealership personnel with the knowledge, tools, and skills necessary to effectively sell, activate, and support connected services, including OTP options. This role requires a strong understanding of connected vehicle technology, excellent communication and training skills, and a proven ability to drive results. You will work closely with dealership staff, Ford field representatives, and the program team to achieve program objectives.

Requirements

3+ years of experience in automotive, training, or consulting, preferably with a focus on connected vehicle technology.
Strong understanding of connected services and their value proposition.
Proven ability to deliver engaging and effective training sessions.
Excellent communication, interpersonal, and presentation skills.
Ability to build rapport and establish trust with dealership personnel.
Strong analytical and problem-solving skills.
Proficient in using CRM and other sales-related software.
Must love travel – 80% travel required.

Responsibilities

Training & Development: Deliver engaging and effective training sessions to dealership sales, finance, and service personnel on all aspects of Ford's connected services, with a specific focus on the security and connectivity packages and OTP options. Ensure dealership staff are proficient in using the Dealer Enablement Platform, including selling one-time pay options and activating free trials.
Consulting & Support: Conduct regular in-person and virtual visits to assigned dealerships to provide ongoing consulting and support. Analyze dealer performance data, identify areas for improvement, and recommend strategies to increase activation rates and OTP sales. Coach dealership personnel on best practices for selling and supporting connected services. Collaborate with Ford field representatives to align training and consulting efforts with regional strategies.
Performance Management: Track dealer progress toward activation and OTP sales targets. Develop and implement action plans with dealerships to address performance gaps. Regularly report on progress, challenges, and successes to the program team.
Communication & Collaboration: Maintain open communication with dealership personnel, Ford field representatives, and the program team. Participate in reviews to provide updates and discuss program strategy. Share best practices and insights with other trainers to continuously improve the program.
Continuous Improvement: Gather dealer feedback and identify opportunities to improve training materials and program processes. Stay up to date on the latest connected vehicle technology and Ford's connected services offerings