Football Digital Media Coordinator
About The Position
The Football Digital Media Coordinator helps strategize, shape, and execute the vision for all external communications regarding the Wisconsin Football brand as a member of the Creative Media Team. Under the supervision of the Director of Creative Media, the Football Digital Media Coordinator is responsible for assisting with daily posting, content creation, and delivery across all official Badger football social media channels. This position must be able to stay up to date with the latest social media trends, create original content, connect with fans, and strategically grow the Badger social platforms.
Requirements
- Experience in sports social/digital media, marketing, communications, or relevant experience at the collegiate or professional level
- Experience developing communications strategies and content to appeal to a wide-ranging audience including potential, current and former student-athletes, fans, donors, sponsors, etc.
- Excellent written and verbal communication skills
- Ability to creatively tell stories about student-athletes, coaches and teams using various communications methods including social media, graphic design, video and written content
- Experience with photography/videography (DSLR & camera phone)
- Knowledge of Adobe Creative Cloud applications to edit photo, video and graphic assets for use in social media
- Proficient with social media platforms such as Instagram, X, Facebook, TikTok, YouTube, and others
- Strong organizational and analytical skills
- Work well independently and in teams
- Flexible in accepting new responsibilities
- Willingness and ability to work long hours, including evenings and weekends, and travel as needed
Nice To Haves
- Knowledge of NIL platforms, particularly Compass and Opendorse
- Ability to proactively identify opportunities and quickly implement solutions
- Ability to work with students, coaches and administrators in a broad range of situations
- Knowledge of NCAA rules and guidelines and experience working in an atmosphere of NCAA compliance
- Ability to develop and implement innovative approaches and solutions
Responsibilities
- Conceptualizes, plans, designs, and executes multimedia solutions for a specific work unit that may be used through various platforms in collaboration with stakeholders and other content creation staff
- Contributes to the development of communication, event, and marketing materials to fit into the overall strategy of the work unit
- Tracks and manages timelines and deliverables related to communication projects
- Directs operational activities for multiple communication platforms and posts content within a work unit that may include websites, social media, written/illustrative communications, and online tools
- Develops communication, event, and marketing strategies and materials to align with the overall work unit strategic initiative
- Develops and facilitates trainings for staff and customers regarding technology options and best practices
Benefits
- Generous vacation, holidays, and paid time off
- Competitive insurances and savings accounts; retirement benefits
- Badger gear & season tickets for Badger football, men's basketball and men's hockey, and/or the varsity sports pass
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Number of Employees
251-500 employees
