Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family. Purpose StatementDrive distribution growth and execution within the assigned corporate distributor customer by developing strategic distributor partnerships, expanding market presence, and enabling field sales teams to deliver against Foodservice Division growth objectives.Key Accountabilities and OutcomesDistributor Development & Growth• Identify, prioritize, and develop strategic distributor relationships with the assigned customer to achieve volume, revenue, and Operating Income targets.• Expand distribution business through innovation, and distributor network footprint expansion.• Develop and execute localized distribution growth plans aligned to the Foodservice Division strategy.Customer & Market Engagement• Build strong relationships with distributor leadership, sales teams, and affiliated buying groups to increase penetration and visibility of Rich’s portfolio.• Represent the organization at key customer events, distributor shows, and industry forums to strengthen brand presence and drive pipeline opportunities.• Monitor competitive activity, distributor performance, and market trends to identify growth opportunities.Sales Enablement & Execution• Train and support distributor sales teams on product knowledge, selling tools, category insights, and commercialization priorities.• Partners with Brokers, Regional Sales, and Corporate Distribution teams to align execution and ensure consistency in go-to-market strategies.• Drive and support implementation of promotional programs, launches, and category initiatives at the distributor level.Financial & Operational Management• Lead RFI and RFP activities including cross-functional team engagement to inform approach.• Manage distributor investments and trade strategies to optimize ROI and profitability.• Utilize sales analytics, redistribution insights, and performance metrics to track progress and adjust strategies.• Maintain accurate forecasting and pipeline visibility aligned to Zone planning processes.
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Job Type
Full-time
Career Level
Mid Level