Brand Manager, Foodservice

'' • Oakbrook Terrace, IL

7d • Hybrid

About The Position

The Brand Manager, Foodservice is a critical member of the North America (NA) Potato Marketing Team responsible for supporting developing and executing annual and mid-range portfolio and marketing strategies to deliver key McCain brand portfolios to drive our strategic ambitions. This position will work closely with the Senior Brand Manager, Foodservice NA to drive operator and customer demand, and will act as an execution partner with sales, innovation, marketing operations, go-to-market, insights and other functional groups within the organization to meet business objectives. The ideal candidate is an up-and-coming marketer with strong management skills who is solutions oriented, forward thinking, and leverages a strong commercial lens, sound technical marketing skills, and experience influencing cross-functional teams and developing talent.
Fueled by a passion for Foodservice channel, the operator, the customer, and the consumer, this role will deliver profitable sales and market share growth with the goal of growing and transforming the business and category.

Requirements

• Bachelor’s or advanced degree in Marketing, Business Administration, or related field required; MBA advantageous
• Previous P&L management experience
• Experience deriving insights from both primary consumer research and syndicated data
• Proficiency in Excel, PowerPoint, and Word
• Excellent organizational and communication skills
• 5+ years of Marketing/Brand Management experience with P&L ownership of a large brand or portfolio of brands within the Consumer Packaged Goods industry in food.
• Working knowledge of principles, concepts, strategies and techniques relating to Foodservice marketing.
• Strong commercial acumen and financial know how in the food CPG space preferably in tier 1 or 2 matrixed organization
• Ability to understand entire value chain and where commercial can drive efficiencies and effectiveness
• Experience with customer facing engagements preferably with one or more of the top5 NA distributor accounts.
• Strong ability to influence people and build strong relationships with both internal and external stakeholders and customers.
• Experience working strategically and operationally, and adapt to fast paced, ambiguous environments while maintaining accountability.
• High degree of tenacity and persistence to get actions completed on schedule with a hands on approach when needed.
• Highly organized with premium analytical skills, strong attention to detail, and a track record of translating data into insights and action.
• Proven track record in delivering several complex projects at a time
• Adept with project management fundamentals with Stage-Gate process understanding to drive decision-making with gatekeepers

Nice To Haves

• MBA advantageous

Responsibilities

• Supports executing the vision and long-range strategy for the foodservice business, leveraging macro trends, demand space frameworks, operator portfolio segmentation, consumer insights, shopper insights and market & competitive analyses to identify where to play, how to win, and what to do in a way that drives profitable growth.
• Develop portfolio and brand strategy to ensure brands are distinctly positioned. Pull brand propositions through all communication and sell-in touch-points
• Drive portfolio planning initiatives, building and executing operating plans, including assortment, innovation commercialization, pricing and customer imperatives
• Proactively review key brand, product and category performance drivers, identifying key levers that positively impact the P&L and adjust as needed to achieve annual operating plan objectives, inclusive of sku profitability and mix. This includes completing product lifecycle and portfolio reviews to deliver on customer, category and commercial objectives.
• Partner closely with Insights, Innovation and Go to Market Hub to identify and champion growth opportunities, translating market insights into strong go-to-market propositions.
• Champion the customer and consumer, showing curiosity for the entire value chain, influencing the broader cross functional team, identifying and influencing innovation as well as base business growth initiatives that support brand and commercial objectives.
• Partners closely with the to Go to Market Hub to input into the Foodservice AOC plan, inputting into innovation, base business and other commercial objectives. Inputs into the full funnel marketing spend for the core foodservice business and report on results/ROI.
• Lead execution and tracking of the portfolio strategy, tracking and adjusting as needed.
• Support monthly IBP, with the go to market hub, driving decisions and alignment that balance supply and demand, driving positive mix and scale.
• Supports ongoing portfolio health, this includes product lifecycle and portfolio reviews to deliver on customer, category and commercial objectives, ensuring proper portfolio efficiency and assortment to win in the market.
• Strategic thinker who can drive category and brand growth developing where to play--how to win--what to do marketing, brand, and portfolio strategies
• Bias for leading with consumer and customer insights, a demand-driven stance on the business, and an understanding of category & industry trends and intelligence — bringing teams along to win internally and in the marketplace
• Foundational understanding of marketing mix fundamentals.
• Commercial acumen required to manage the sub channel P&L to achieve financial goals (top and bottom-line), aligning and prioritizing work to deliver against KPIs and owning and executing strategic initiatives in line with goals (e.g., portfolio simplification, optimization, etc.)
• Robust understanding of the key drivers for the business / customer / category through financial knowledge of the SKU’s under their portfolio and their contribution to the business.
• Strong analytical abilities, with ability to turn data into insights and action recommendations
• Can toggle between high level strategic thinking and detail orientation
• The ability to deliver challenging goals, committed to exceptional performance, tenacious and accountable in driving results.
• Comfortable with ambiguity and uncertainty; the ability to adapt nimbly and lead others through obstacles
• Strong project management skills to guarantee on time within scope delivery of projects
• Lead cross functional teams to ensure all team members are motivated, have clear goals and are vested in delivering the plans
• Strong ability to build rapport, with the aptitude to influence others towards a common goal.

Benefits

• health coverage (medical, dental, vision, prescription drug)
• retirement savings benefits
• leave support including medical, family and bereavement
• Well-being programs include vacation and holidays, company-supported volunteering time, and mental health resources.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level