FMC Dealer Community Manager

FordDearborn, MI
19hHybrid

About The Position

In this position… Serving as the primary bridge between Business Owners and Information Technology (IT), this role manages complex systems to ensure they meet evolving business requirements. The FMC Dealer Community Manager ensures optimal platform performance and content relevance while fostering a robust, collaborative online community for dealership personnel. This position is critical in modernizing dealer communications and driving the adoption of next-generation digital tools.

Requirements

  • Leadership & Culture: Proven ability to model Ford+ Behaviors and contribute to a high-energy, dynamic team culture.
  • Dealership Operations: Established track record of working directly with a franchised dealer network, with a deep understanding of dealership departmental operations (Sales, Service, or Parts).
  • Strategic Execution: Demonstrated experience balancing "big picture" strategy with tactical execution; ability to pivot quickly in a fast-changing digital landscape.
  • Project Management: Experience managing multiple complex projects simultaneously using Ford OS behaviors, meeting strict deadlines, and coordinating with global stakeholders across multiple time zones.
  • Process Improvement: A track record of implementing new processes and digital applications with a focus on continuous improvement and discipline.
  • Data-Driven Mindset: Experience using metrics and analytics to guide decision-making and build persuasive business cases for management.
  • Stakeholder Management: Ability to interface effectively with all levels of management and hold cross-functional teams accountable for delivering results and ensuring dealer satisfaction.
  • Bachelor's degree required
  • Content Management Systems (CMS): Hands-on experience with enterprise-level platforms (e.g., Adobe Experience Manager (AEM), SharePoint, MS-CMS).
  • SEO & Digital Marketing: Proficiency in keyword research, metadata optimization, on-page SEO best practices, and monitoring web traffic metrics.
  • Technical Tools: Proficiency in JIRA for ticketing/workflow, Microsoft Forms for data collection, and the Microsoft Office Suite (Advanced Excel, PowerPoint, Word).
  • Communication: Exceptional oral, written, and presentation skills, with the ability to translate technical requirements into business-friendly language.

Nice To Haves

  • Product Management Mindset: Ability to treat the platform as a "product," managing a backlog of features and prioritizing based on User Experience (UX) and business value.
  • UX/UI Awareness: Understanding of user-centric design principles to ensure platform updates are intuitive for dealership personnel.
  • Change Management: Skills in guiding users through digital transformations and the adoption of new software tools.

Responsibilities

  • Platform Governance: Serve as the product lead for the FMC Dealer platform, overseeing content architecture, updates, and system performance across all designated platforms.
  • Digital Tool Development: Lead the end-to-end development and management of Message Center communications, including online forms (surveys/registrations), mobile service ordering interfaces, and advanced search functionalities.
  • Technical Modernization: Drive the roadmap for the development and launch of new communication tools designed to replace legacy electronic field communications.
  • Cross-Functional Liaison: Act as the primary point of contact for IT Security, SPS, and BAC/WSG groups to manage login protocols, systems communications, and technical troubleshooting.
  • Reporting & Optimization: Manage online mail-merge reporting and program content areas, ensuring data integrity and user-friendly access to critical dealer information.
  • Community Management: Oversee the FMCDealer Community, implementing strategies to increase engagement and provide a collaborative space for dealer peer-to-peer support.

Benefits

  • Immediate medical, dental, vision and prescription drug coverage
  • Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
  • Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
  • Vehicle discount program for employees and family members and management leases
  • Tuition assistance
  • Established and active employee resource groups
  • Paid time off for individual and team community service
  • A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
  • Paid time off and the option to purchase additional vacation time.
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