FLEX Manager, Media Planner

Marriott Hotels Resorts•Bethesda, MD

About The Position

As a FLEX Manager, Media Planner, you will play a pivotal role in managing and optimizing media planning and execution for MARRIOTT MEDIA, Marriott’s fast-growing commerce media network. In this role you will be responsible for overseeing key brand partner relationships, developing strategic media plans, and executing campaigns that support Marriott’s marketing and commercial objectives. You will work alongside cross-functional teams to align media strategy with business priorities, ensuring seamless execution and measurable outcomes. This role requires strong collaboration across teams to deliver data-driven media strategies and campaign optimizations for a portfolio of MARRIOTT MEDIA brand partners. We are seeking a highly-motivated individual to join our business. You will partner with brand stakeholders to understand strategies & business objectives, build cohesive and innovative media plans, and triage campaign execution. Acting as a key liaison between internal lines of business, marketing teams, and external agencies, you will ensure the smooth execution and performance tracking of campaigns across digital channels. You will work at both the account and brand level, managing forecasting, budgeting, and performance analysis while providing strategic and tactical media planning support. Additionally, you will monitor and present success metrics to internal Marriott stakeholders, offering insights that drive continuous improvement. You are someone with a growth mindset who thrives in a fast-paced environment. You are naturally curious and stay current on the MarTech/AdTech ecosystem, digital marketing trends, and evolving media strategies.

Requirements

Bachelor's degree in Finance, Economics, Marketing, or related field
Three or more years of experience in digital media, marketing, or media planning, with a background in advertising, media strategy, or account management.
Strong project management skills, with the ability to juggle multiple projects, prioritize tasks, and execute media campaigns from launch to completion.
Familiarity with display, search, and social advertising and an understanding of key considerations & priorities when planning media investments across digital channels.
Knowledge of media activation across multiple digital channels, including paid search, paid social, programmatic, owned digital, etc.
Strong relationship-building skills, with a -functionally and collaborate with internal and external stakeholders.
Strong interpersonal and presentation skills as well as demonstrated ability to present insights and recommendations to senior management.
Possess a combination of project management and collaboration skills, structured strategic thinking, strong analytical ability, and a passion for new ideas.
Understanding of advertising sales and margin objectives.
Understanding of media investment strategies, budgeting, and performance measurement.
Proactive working style with proven ability to collaborate broadly with cross-functional teams to get results.

Nice To Haves

Master's degree in business/technical field or MBA

Responsibilities

Serve as a relationship manager for internal Marriott stakeholders, overseeing media planning and execution to support business objectives.
Work closely with brand partner teams to understand their needs and objectives, and then create and refine media plans, including campaign scheduling, budgeting, creating target audiences, etc.
Support annual planning process, quarterly campaign reviews, forecasting and regular performance check-ins with internal stakeholders.
Manage all day-to-day campaign details for assigned initiatives and act as main point of contact for internal stakeholders and agency partners.
Provide clear and complete direction to cross-functional members and teams to design and kick-off the planning process.
Collaborate with internal Ad Ops teams to develop and execute media campaigns across multiple channels, ensuring alignment with broader business & marketing goals.
Collaborate with Reporting & Insights teams to deliver performance reports to internal stakeholders.
Collaborate with Finance and Billing teams to manage media investment reconciliation, invoicing processes, and budget tracking.
Develop and maintain effective relationships with both internal and external stakeholders across the organization.
Foster a positive climate to build effective teams that are committed to organizational goals and initiatives.
Update stakeholders on key initiative wins and opportunities, respond to concerns, and gaps.
Assist direct reports in building and maintaining stakeholder relationships as business partnerships.
Work with teams to develop an operational strategy that is aligned with the brand’s business strategy and leads its execution.
Review and audit expenses.
Review reports and financial statements to determine performance against budget
Monitor performance against revenue goals.
Coach and support team to manage expenses and controllable expenses.