Fleet Forces Digital/Social Media Specialist

Barbaricum • Norfolk, VA

11d

About The Position

Barbaricum is seeking a Digital/Social Media Specialist to support a contract for the Public Affairs and Outreach Directorate at U.S. Fleet Forces Command in Norfolk, Virginia. The Digital and Social Media Specialist will play a crucial role in enhancing Naval communication strategies, managing websites, executing social media plans, and creating engaging digital content. The selected candidate will help maintain a strong online presence and effectively engage with target audiences.

Requirements

• Active DoD Secret Clearance (interim clearance not accepted).
• Bachelor’s degree.
• 5+ years of relevant experience in digital communications, including web design/development, content creation, social media planning/execution, and website/social media analytics.
• Experience in communication planning and strategy.
• Strong writing and editing skills with an eye for clean formatting and adherence to Navy and DoD standards.
• Demonstrated ability to craft and implement social media strategies for public sector or government clients.
• Proficiency in analyzing digital performance data and translating insights into actionable recommendations.
• Highly proficient in Microsoft Office programs.

Nice To Haves

• Experience with Adobe Creative Suite preferred.
• Experience with AFPIMS a plus.

Responsibilities

• Develop and implement digital communication strategies in alignment with Navy public affairs objectives.
• Manage Navy websites and update content using content management systems such as AFPIMS.
• Create, schedule, and publish engaging and compliant content across official Navy social media platforms.
• Monitor, track, and analyze website and social media performance metrics and KPIs.
• Recommend content and platform adjustments based on analytics to improve audience engagement and effectiveness.
• Support the development of communication plans and campaigns that align with broader outreach initiatives.
• Coordinate with stakeholders across commands to ensure message consistency and policy compliance.
• Produce content—including graphics, infographics, and short videos—using Adobe Creative Suite tools.
• Ensure all published material meets DoD editorial and branding guidelines, including AP Style compliance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees