Firmwide Marketing Manager

SWA Group•Sausalito, CA

10d•Hybrid

About The Position

The Firmwide Marketing Manager is a critical role at SWA, ensuring that marketing resources are cohesive, accessible, and consistently high-quality across the firm’s eight studios. Unlike a studio-based marketing role, this position focuses on infrastructure, standards, and interoffice coordination—laying the foundation for how SWA markets its work firmwide. Working with the Communications Director, Imaging team, CFO/COO, and Marketing Managers across all studios, this person will serve as the connective tissue that: • Develops and maintains shared marketing systems (Marketing Drive, OpenAsset, Vision project numbers, award/conference schedules). • Oversees quality control for firmwide marketing assets. • Guides the evolution of flagship marketing campaigns and key deliverables for biannual Principals’ Meetings. • Advises senior leadership on strategy to strengthen SWA’s positioning in target markets and professional networks. Rather than managing pursuits, this position is dedicated to building and maintaining the infrastructure that supports them.

Requirements

Bachelor’s degree or higher.
5–7 years of experience in AEC marketing (landscape architecture, urban design/planning, architecture, or related fields), with preference for candidates with experience in larger firms.
Graphic sensibility and proficiency in Adobe InDesign, with working knowledge of Photoshop and Illustrator.
Strong writing, editing, and content marketing skills, with the ability to position work persuasively for clients and partners.
Familiarity with asset and relationship management platforms such as OpenAsset, CRM systems, and procurement/pipeline tools.
Excellent organizational and time-management skills; able to manage multiple parallel deadlines across offices.
Proactive, collaborative mindset and ability to guide cultural change around new systems.

Responsibilities

Lead QA/QC of firmwide marketing materials: project tearsheets, resumes, narratives, visuals, firm profiles, brochures, presentations, award submissions, and proposal “kit of parts.”
Oversee the production of the annual Projects Book for SWA’s Summer Principals’ Meeting, adjusting the overall workflow to streamline data collection at key project milestones.
Manage SWA’s OpenAsset and Marketing Drive libraries, ensuring accuracy, usability, and adoption across studios.
Develop and update standardized templates (brochures, firm profiles, tearsheets, interview decks, fact sheets, and more) to support consistent, high-quality pursuits.
Implement firmwide protocols for file structure and nomenclature.
Coordinate schedules and processes for biannual Principals’ Meetings, annual conferences, and award cycles.
Partner with MarComm and Imaging teams to anticipate new marketing needs and ensure resources are in place.
Advise on positioning strategies to support SWA’s evolving practice areas and research agenda.