Financial Content Writer

Huntington National Bank • Columbus, OH

23h • Hybrid

About The Position

As a Financial Content Writer for Huntington Bank, you will create compelling content that transforms our expertise into actionable insights. As seasoned writer with a strong editorial background, the ability to create highly engaging content, and financial acumen in the B2B banking space—including treasury management, capital markets and asset finance—you will help us address complex subjects for a sophisticated audience. You’ll work with content program managers and segment strategists to identify key topics and trends, and then unleash your curiosity to learn more about the topic through subject matter expert interviews, independent research, or leveraging our internal resources. Your creativity will bring those insights to life in the form of articles, infographics, social media posts, and other formats.

Requirements

• Bachelor's Degree
• Minimum of 5 years of experience with content development for financial services, with a specific focus on B2B

Nice To Haves

• Basic understanding of SEO ranking factors and prior experience with writing SEO-friendly content
• Demonstrated ability to meet strict deadlines and respond effectively to changing priorities in a fast-paced environment
• An exceptional customer barometer; the ability to put yourself in the customer’s shoes
• Strong relationship-building skills; the ability to collaborate effectively across broad stakeholder groups
• Demonstrated reporting and writing skills, and ability to think strategically about communications
• Solid professional judgment
• Ability to translate general market themes and direction into focused topics with a point of view
• Ability to navigate complex review processes and incorporate marketing and subject matter expert feedback
• Established interview skills and comfort with senior leaders
• Solid understanding of marketing disciplines and functions
• Strong business acumen
• Ability to build strong working relationships across all levels of the organization
• Proficient with Microsoft Word and PowerPoint

Responsibilities

• Research and write SEO-friendly content, including long form informational articles and metadata optimizations
• Work with the segment team to consistently grow and improve our content marketing program, including assisting in the development of content calendars that align with business objectives, and contribute creative ideas for new types of content opportunities
• Route content for approvals with the line of business, legal, brand, and compliance
• Acquire any necessary permissions for use of 3rd-party information
• Other duties as assigned

Benefits

• health insurance coverage
• wellness program
• life and disability insurance
• retirement savings plan
• paid leave programs
• paid holidays
• paid time off (PTO)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees