Field & Trade Marketing Manager

Acreage Holdings, Inc.•New York, NY

54d

About The Position

The Field & Trade Marketing Manager position leads promotion of all company and related subsidiary and affiliate company brands and executes marketing campaigns and promotions that align with our brands goals. This person will work closely with marketing, their designated regional sales team, and our distribution partners to promote lead generation and create upsell opportunities. This role will be responsible for overseeing all field marketing efforts in their region.

Requirements

BA Degree in Business, Marketing or related field required.
Minimum 3-5 years of relevant work experience in field marketing/brand ambassadorship and implementing integrated campaigns across multiple locations.
Dispensary or related retail experience.
Passion for company and related company our brands and the industry.
Must be licensed/badged according to state requirements.
Ability to give dynamic product and marketing presentations.
Ability to build relationships and rapport with internal and external partners.
Excellent writing skills.
Presentation building skills through Canva, PowerPoint or other visual presentation software.
Knowledge of digital marketing, advertising, event planning, out of home media, and other advertising mediums.
Ability to help plan, execute, and analyze an overall marketing strategy.
Ability to multi-task and work effectively with a variety of tasks and partners (both internal and external); must be able to work cross-functionally with sales and operations teams to effectively generate, execute and report on marketing programs.
Ability to interact with various levels of stakeholders and make decisions based on data and insights.
Excellent knowledge of marketing planning tools and strategies.
A reliable vehicle or transportation for travel to in-state events, retail locations and any field related work.
Ability to work weekends and evenings.

Responsibilities

Collaborate with sales and marketing to develop, implement, and analyze marketing initiatives and strategies specific to the region for our brands and related company brands.
Partner with regional sales and distribution partners on strategies to drive revenue through budtender and account engagement including field activities, merchandising, budtender education, and community engagement.
Produce and assist with the execution of local monthly marketing calendar that includes any activations, paid/earned media, and support around any national campaigns.
Educate, engage, and inspire customers and dispensary staff as the face of our brands with knowledgeable insights about our products and promotions, including but not limited to scheduling and conducting budtender trainings and consumer-facing pop-up events with preferred retail partners.
Support national and regional initiatives to drive sales performance and build brand loyalty.
Lead and manage territory Brand Ambassador team including schedule for in-store activations and store visits.
Lead, deploy, and manage in store visual execution and brand standards for themselves and their field team.
Develop, collect and share monthly marketing and sales recaps with key stakeholders.
Create and manage key brand partnerships with local businesses and non-profit organizations who can foster our goal to build community relations and awareness.
Work with Sales Director, and Regional Field & Trade Marketing Manager, and team to develop metrics to measure the success of all initiatives with the goal of increasing effectiveness and driving the scale of programs.
Collaborate and share best practices and lessons with other Field Marketing Reps on a monthly call.
Track results of all national and regional campaign activity and make recommendations for future activity.
Additional responsibilities as requested or required by the Regional Field & Trade Marketing Manager.