Field Support Manager

Red Bull•Santa Monica, CA

2d•$115,000 - $172,000

About The Position

The primary responsibility of the Field Support Manager is to develop tools that enable the success of Distribution teams across the United States. These tools will simplify processes, increase engagement, and support training for the sales force on key trade initiatives across all off-premise accounts serviced by RBNA’s national distribution network. The Field Support Manager will work cross-functionally with key accounts, marketing, finance, and operations to create selling resources that support both sales objectives and broader business plan initiatives. They will develop tools such as independent account execution resources (e.g., VIP, price promotion), ASM incentive programs, in-store standards (e.g., Perfect Store, promotion prioritization), POS materials, Perfect Store standards, key account execution materials (e.g., Walmart playbook), and always-on communication platforms (e.g., Wingtips).

Requirements

5+ years of outstanding sales and distribution experience and a proven track record in the consumer goods industry (beverages preferred).
Experience working with both distributors and suppliers is required.
Experience consulting with third-party distributor partners.
Proven ability to act as a change agent and to collaborate effectively.
A tactical thinker with strong business acumen.
Strong communication skills, including presentation and training abilities.
Strong analytical skills, with experience using both internal and external data sources.

Responsibilities

DEVELOPS NATIONAL INITIATIVES Creates national trade retail programs to support the independent (VIP) channel. Develops distribution execution strategies for RBNA’s retail initiatives, including new product launches, seasonal packs, special consumer can activations, and the implementation of brand standards. Collaborates with all RBNA departments (Marketing, Insights, Operations, Finance) to ensure that Key Account teams can sell programs to retail partners and that Distribution Teams can execute them in-store. Leads the strategy for communicating and implementing assigned field sales initiatives on a national level. Manages the ongoing development of content, tools, and resources for Off-Premise Distributor Partners (DPs).
MANAGES NATIONAL COMMUNICATION & TOOLS Builds and scales communication tools, including the Quarterly Execution Guide, Monthly Key Account Plan, Activation Call, and Wingtips. Creates timely and consistent content for Distributor Partner (DP) communication channels and platforms. Develops all materials used to communicate annual, quarterly, and monthly priorities and programs to DP personnel, in order to drive in-store execution and outperform the competition. Manages the development of Customer Profitability Management (CPM). Implements global initiatives, including the translation, facilitation, and leadership of decision-support tools such as Perfect Store and DRIVE. Facilitates internal training such as Distributor Partner Manager (DPM) Champion, as well as external DP training such as Power Selling, Power Selling Advanced, and Skill Pills.
VIP PROGRAM DESIGN Responsible for designing the Independent Trade Program (VIP). Develops and implements the program, determines appropriate distributor discounts, and ensures alignment with the RBNA Leadership Team and Finance. Manages all content creation and communication for program selling tools—including launch presentations, sell sheets, and training materials—to ensure resources are clear, accessible, and useful for field teams.
KEY ACCOUNT PROGRAMMING SUPPORT Provides direction and support to the large- and small-format key account teams in translating national programs into actionable plans for distributor partners (DPs). Works with the key account teams to set targets and goals, and develops distributor-facing materials to support program implementation.
NEW PRODUCT LAUNCH STRATEGY Collaborates with the Brand Marketing team to execute all new product launches. Manages logistics, allocation, point-of-sale (POS) planning, planogram development, and sales tools to ensure effective launches throughout the distribution network. Develops tools and distributes them via Wingtips for DPMs to implement with their distributor partners. Provides distributor partners with product details, including the retailer value proposition, merchandising standards, and point-of-sale guidelines.