Field Sales Representative, Southern California - Gorilla Mind

Animal Farm Family LLC

6h•$75,000 - $85,000

About The Position

Gorilla Mind, a leading brand in performance supplements and energy drinks, is seeking an experienced Field Sales Representative to support the Southern California market. This role will play a key part in driving retail expansion and executing regional sales strategies to maximize distribution and sales performance across Convenience, Grocery, and Independent channels. In partnership with the Senior Director of Sales, this individual will collaborate with internal leadership and external partners to communicate distributor and retailer needs, sales strategies, inventory requirements, and marketing opportunities. The goal is to ensure the brand gains strong market traction on time and within budget while aligning with overall business objectives. The ideal candidate brings deep knowledge of the beverage industry, including competitive brands and market trends. This role requires experience working with Direct Store Delivery (DSD) partners, along with strong communication, leadership, and relationship management skills to successfully secure and expand shelf space, displays, and overall market share.

Requirements

4–7 years of CPG experience, preferably in beverage sales.
Strong problem-solving skills with a results-oriented mindset.
Self-motivated and able to work independently while managing priorities effectively.
Excellent planning, organizational, interpersonal, and customer service skills.
Highly detail-oriented with the ability to manage multiple projects simultaneously.
Passion for the beverage industry and/or health, fitness, and nutritional supplements.
Must be based in Southern California.
Ability to travel up to 75%, depending on business needs.
Ability to sit, stand, walk, and work on a computer for extended periods.
Strong written and verbal communication skills in a remote work environment.
Proficient in Google Workspace applications, including Docs, Sheets, and Slides.
Ability to lift and move items up to 50 lbs.

Responsibilities

Maximize sales, distribution, and in-store execution of Gorilla Mind products within the region, primarily across Convenience, Grocery, and Independent channels.
Conduct regular account visits to build and maintain strong relationships with retailers and distributors, while identifying new opportunities for distribution and display placement.
Improve in-store merchandising by building displays, resetting coolers, and placing point-of-sale materials to enhance brand visibility.
Achieve rolling 30-day sales targets set by the Sales Director, measured against defined KPIs.
Drive in-store sales velocity through strategic execution and brand awareness initiatives.
Partner with regional distributors to increase volume, distribution, and display execution.
Provide weekly sales recaps highlighting progress against KPIs, including new placements and merchandising efforts.
Execute brand activations such as tastings, samplings, and grassroots events; report on performance and outcomes.
Participate in monthly meetings with retailer field managers to support in-store execution of promotions and displays.
Attend distributor meetings to review performance, align on objectives, and drive upcoming sales initiatives.
Track execution and performance across all accounts in collaboration with internal teams and external partners.
Build and maintain strong relationships with local buyers to support incremental programming and placement opportunities.
Travel regularly within the assigned market to support retailers and distributors; occasional travel required for meetings and trainings.
Train distributor sales teams and retail partners on Gorilla Mind products and brand positioning.
Support forecasting and inventory planning in coordination with Supply Chain to align with promotions and market activity.
Occasionally work weekends and holidays based on business needs.