Field Sales and Marketing Specialist- Brand Store
About The Position
The Brand Store Field Sales & Marketing Specialist’s primary focus will be activating event-based sales / bat demos and selling products while creating awareness and driving traffic back to the Cooperstown, NY Pop-Up location. This position will be responsible for coordinating field demos for new and existing Easton/Rawlings Baseball and Softball Products; and assists the Easton/Rawlings Product and Brand teams with player feedback, social media support, and product insights. This position will be required to perform brand store duties as needed which may include but are not limited to helping with day-to-day store operations which may include but are not limited to opening/closing store operations, training store employees, assisting with customers, and providing leadership and guidance to hourly store associates. After an incredible season in Cooperstown last year, we’re thrilled to be coming back! This location is anticipated to be open from May 2026 through October 2026.
Requirements
- Bachelor’s degree in marketing or related field, or 2 to 4 years of related experience.
- Extensive relationship building and experience with Travel Baseball and Softball.
- Ability to travel and work from the road frequently (; may require overnight travel.
- Self-motivated with a strong work ethic and exceptional drive for results.
- Exercises a high degree of professionalism and confidentiality.
- Excellent communication and interpersonal skills for interacting with customers, co-workers, and management.
- Possesses a high level of organizational skills.
- Has acute attention to detail.
- Ability to clearly understand challenges and concerns and develop resolutions.
- Proven ability to work independently and cooperatively in a diverse group.
- Must be proficient in using Microsoft Office applications (Word, Excel, PowerPoint).
- Must possess a valid driver’s license and a clean driving record; must maintain a clean driving record.
Responsibilities
- Attends events and schedules demos to promote/sell Easton/Rawlings brands and products.
- Executes plans to achieve high results in sales and customer service expectations set forth by the Director, Retail Operations – Omnichannel.
- Leads the coordination and organization of the grass roots event schedule and activation.
- Attends events and sells products onsite, to players, parents, and coaches.
- Develops strong local relationships with influencers, travel organizations, tournament directors, and coaches to routinely test/promote Easton/Rawlings product in the field.
- Assists the Store Manager, MHL Manager, and the Category Management teams with developing reports and surveys to effectively report and organize player feedback.
- Assist Category Management teams with product development initiatives and timelines by providing valuable on-field product insights.
- Assists the Sales/Marketing team with Easton/Rawlings Mobile Hit Lab objectives with brand storytelling and driving sales initiatives.
- Partner with Brand Marketing in executing on site activations and ensuring visual merchandising standards are upheld.
- Upholds Company standards for merchandise presentation.
- Ensures compliance with all guidelines involved with safety, loss prevention and cash handling procedures.
- Responsible for inventory management including stocktakes & cycle counts.
- Ensuring all inventory is kept securely and accurately reflected in the retail POS software.
- Assists the Brand Store team with achieving store initiatives including sales objectives and margin goals.
- Performs other duties and responsibilities as needed. These may include but are not limited to assisting Regional Managers – DBAT with servicing or assisting with D-BAT locations.
