Field & Partner Marketing Manager

Arctic Wolf

87d

About The Position

The Field & Partner Marketing Manager is a strategic, self-sufficient marketer responsible for driving regional demand generation and partner engagement initiatives. This role bridges field and partner marketing by collaborating with sales, channel and alliance partners, and cross-functional marketing teams to deliver integrated programs that accelerate pipeline, enhance partner experience, and drive regional growth. The ideal candidate is a proactive communicator, data-driven strategist, and relationship builder who thrives in a fast-paced, collaborative environment.

Requirements

• Expertise in B2B marketing, channel ecosystems, and field marketing methodologies.
• Proficiency in marketing automation, CRM (Salesforce), and PRM tools.
• Strong analytical skills with the ability to extract insights and optimize performance.
• Excellent project management, communication, and interpersonal skills.
• Deep understanding of the marketing/sales funnel and pipeline acceleration strategies.
• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5–7+ years of experience in B2B field and/or partner marketing.
• Proven ability to build effective relationships across sales and partner teams.

Nice To Haves

• Experience in cloud services or cybersecurity with a mid-market focus.
• High-energy, collaborative, and solutions-oriented mindset.

Responsibilities

• Develop and execute quarterly regional marketing plans aligned with sales goals to drive demand and funnel velocity.
• Plan and manage regional and partner events, including logistics, content development, and post-event follow-up.
• Serve as the voice of the field, collecting and sharing insights to optimize messaging and programs.
• Collaborate with sales teams to coordinate and amplify marketing initiatives.
• Own and evolve the partner tech stack to ensure a seamless and efficient partner experience.
• Lead partner communications and enablement strategy, including newsletters, webinars, and portal updates.
• Package and promote integrated campaigns and content tailored to partner types and personas.
• Develop quarterly partner marketing plans to generate demand and support indirect pipeline growth.
• Collaborate with product marketing and sales enablement to support product and program launches.
• Analyze performance data to inform strategy and continuously improve program ROI.
• Manage and report on regional and partner marketing budgets, prioritizing spend based on business impact.
• Build and maintain strong relationships with sales leaders, partner reps, and internal stakeholders.

Benefits

• Equity for all employees
• Flexible time off and paid volunteer days
• RRSP and 401k match
• Training and career development programs
• Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services
• Robust Employee Assistance Program (EAP) with mental health services
• Fertility support and paid parental leave

What This Job Offers

• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees