Field Marketing Specialist
About The Position
At Entrust, we’re shaping the future of identity centric security solutions. From our comprehensive portfolio of solutions to our flexible, global workplace, we empower careers, foster collaboration, and build solutions that help keep the world moving safely . Get to Know Us Headquartered in Minnesota, Entrust is an industry leader in identity-centric security solutions, serving over 150 countries with cutting-edge , scalable technologies. But our secret weapon? Our people. It’s the curiosity , dedication, and innovation that drive our success and help us anticipate the future. Position Overview: Reporting to the Sr. Marketing Field and Account Based Marketing Manager. This role will collaborate closely within Growth Marketing, sales teams, and channel partners to help design, implement, monitor, and enhance detailed channel and named account marketing strategies, campaigns, and initiatives.
Requirements
- Minimum of 3 years experience in B2B field marketing
- Proven track record of collaboration with marketing and sales teams
- Degree in marketing, communications, or related field
- Proficient in Microsoft 365 (Word, Excel, Outlook, and PowerPoint)
- Must be able to lawfully work within the US and have unrestricted work authorization for US
Nice To Haves
- Experience with analytics and reporting tools
- Background in event planning and management
- Familiarity with channel marketing, MDF programs, and stakeholder engagement
Responsibilities
- Regional Campaign Execution Oversee the implementation of region-specific marketing campaigns and plans that align with Entrust’s global initiatives—including Identity Security, Data Security, and Issuance business segments. Customize corporate messaging to engage regional audiences across key verticals such as Financial Services, Government, and Enterprise.
- Channel Engagement Partner with distributors and resellers to activate MDF-funded programs, supporting the expansion of Entrust’s market presence through targeted marketing activities.
- Cross-Functional Collaboration Collaborate closely with sales teams, Growth Marketing colleagues, Brand, and Content Strategy teams to develop regionalized content to amplify marketing efforts.
- Performance Measurement & Optimization Utilize analytics platforms to monitor, measure, and report on campaign and program performance, employing Entrust’s analytics tools such as Salesforce and Tableau.
- Event Leadership & Executive Engagements Plan and execute regional events, roundtables, and workshops designed to enhance Entrust’s comprehensive event calendar. Facilitate participation and engagement from senior decision-makers and industry influencers, utilizing Entrust’s reputation as a trusted advisor.
Benefits
- Career Growth: Whether you’re a budding developer or a seasoned expert, we’re invested in your professional journey. With learning-forward initiatives and exciting challenges, your growth is our priority.
- Flexibility: Life is all about balance. Whether you’re remote, hybrid, or on-site, we offer flexible options that fit your lifestyle.
- Collaboration: Here, your voice matters. Our teams thrive on sharing ideas, brainstorming solutions, and working together to build a better tomorrow.
- comprehensive health and well-being programs which include medical, vision, dental, a generous 401(k) matching contribution, life and disability insurance, mental health coaching, virtual fitness programs, paid personal time off plus 12 paid holidays, parental leave and education reimbursement
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
1,001-5,000 employees
