Field Marketing Specialist

Sport Clips - Support Center•Tampa, FL

About The Position

As a Field Marketing Specialist (FMS), you will collaborate with Team Leaders (franchisees) to develop strategic local marketing plans designed to drive client acquisition and enhance brand awareness at both the store and surrounding community levels. Your expertise in local marketing, paired with consistent communication and partnership with Team Leaders, will play a key role in supporting the growth and long-term success of each store. Candidate must reside in the Orlando or Tampa area. Scope: This role reports to the Field Marketing Director. You will work directly with the SCI marketing and operations support team as well as the store Franchise Team Members (Team Leaders, Area Managers Store managers). The goal is to create unique and strategic local marketing plans for stores, as well as provide documentation that supports growth opportunities as defined by desired outcomes. Partner closely with Team Leaders and SCI media teams to develop a hyper-local, six-month marketing plan for all new Grand Opening stores. The Field Marketing Specialist will also educate and train stylists and Area Managers on how to consistently cultivate community relationships that create opportunities for sustained client-count growth Work closely with Team Leaders to plan and execute “Focus Weeks” by identifying and coordinating B2B partnerships, schools, youth programs, and community organizations that align with the Sport Clips mission and brand values. The Field Marketing Specialist will also train and support store Team Members on effective local store marketing strategies and community engagement practices. The Field Marketing specialist will also coordinate marketing efforts for Watchlist and Transition stores at the point such stores are deemed “marketing ready” by the SCI Regional Directors and Coaches. The Field Marketing Specialist plays a key role in the facilitation of company marketing and promotional programs at the local level by developing executable marketing plans with that drive client count and enhance brand presence.

Requirements

Bachelor’s degree in marketing, business, or a related field, or equivalent work experience.
1-2 years of previous experience in field marketing, trade show and/or event marketing.
Excellent organizational and time management skills, with the ability to manage multiple projects simultaneously and adapt quickly to changing priorities.
Strong interpersonal and communication skills with a natural ability to build rapport and foster long-lasting relationships with diverse stakeholders.
Ability to work autonomously and make sound decisions – while also being Team-oriented with a desire to collaborate.
Strong work ethic
Extensive travel required – up to 60%. Ability to travel frequently within the local/regional area for events and partner meetings.
Proficient in MS Office (Excel, PowerPoint, Word, Outlook)

Responsibilities

Develop strategic local marketing plans designed to drive client acquisition and enhance brand awareness
Develop a hyper-local, six-month marketing plan for all new Grand Opening stores
Educate and train stylists and Area Managers on how to consistently cultivate community relationships
Plan and execute “Focus Weeks” by identifying and coordinating B2B partnerships, schools, youth programs, and community organizations
Train and support store Team Members on effective local store marketing strategies and community engagement practices
Coordinate marketing efforts for Watchlist and Transition stores
Facilitate company marketing and promotional programs at the local level by developing executable marketing plans