Field Marketing Specialist - Pacific Northwest

Vibram Corporation • Portland, OR

23h • Hybrid

About The Position

At Vibram, we’re about pushing boundaries and unlocking potential. We value curiosity, creativity, imagination, and a strong drive to make things better. We thrive on change, diversity, and bold thinking. We're looking for achievers, innovators, and forward-thinkers ready to make an impact. Bring your unique skills and passion to a dynamic, constantly evolving environment. Join us and help shape what’s next.

We’re looking for a dynamic Field Marketing Specialist to represent Vibram in the Pacific Northwest region. Based in our Portland office, this role will serve as the key connection between Vibram and the Pacific Northwest community, leading retail staff training initiatives and organizing grassroots community events. Later this year, we will open a new office in SE Portland that will function as a community event space, design center, and prototyping lab. This location will serve as a local hub for Portland’s footwear industry and broader creative community.

As Field Marketing Specialist, you know Vibram inside out and are the mastermind behind the magic.
Innovative Visionary: You aren't just ahead of the curve; you are shaping it. Your visionary approach to marketing sets trends that others scramble to follow. From concept to execution, You're always one step ahead, like the ultimate game of style chess. You are at the center of this innovation, sharing market insights from the shop floor to shape change.
Passion Personified: You are an evangelist of the Vibram brand. Your passion for the brand is contagious, infecting everyone you encounter with the Vibram spirit. It's not just about retail or events; it's about sharing a lifestyle, a culture, a movement.
Cultural Chameleons: Vibram isn't just a brand; it's a cultural phenomenon. You're a cultural chameleon, seamlessly adapting to every environment and audience. Whether it's outdoor or fashion, you speak the language fluently, bridging the gap between sport and style.
Global Impact: Your influence knows no bounds. Your work reverberates across continents, shaping the way people think about sports and fashion worldwide. It's not just a job; it's a legacy in the making.

Requirements

• Minimum of 2-3 years of retail, event management and / or marketing experience.
• Excellent written and speaking skills. Must be comfortable with public speaking, particularly with a training mindset.
• Have a passion for service and delivering an exceptional experience for guests and new clients.
• You seek the best (not necessarily the easiest) solutions, with an unwavering commitment to detail.
• Strong written and verbal communication.
• Excellent time management and problem-solving ability.
• Efficient with Microsoft suite (Word, Excel, Outlook, Excel, etc.).
• Must possess a valid Oregon driver’s license and have reliable transportation.
• Ability to work cross functionally with our marketing team, vendors and external partners for events and activations.
• Must be able to participate in event set ups and frequently move items up to 40 lbs.
• Ability to work weekend and evenings, as needed.
• Coordination with local vendors to set up events with the appropriate parties.

Nice To Haves

• Bachelor’s degree in communications / marketing is preferred.
• Knowledge of the footwear / fashion industry is a major plus.

Responsibilities

• Perform retail training sessions, brand talks and other community events for the Vibram brand and its partners.
• Educate consumers, retailers and industry professionals about Vibram products, technologies and sustainability efforts, fostering brand loyalty and advocacy in the Pacific Northwest region.
• Partner with regional retail accounts to promote sell-through of Vibram product at retail by initiating and planning retail promotions, product merchandising opportunities and in-store events with our brand partners.
• Develop a deep understanding of the local retail market. Communicate effectively with the greater marketing team to update on regional retail market landscape, reporting on a weekly and monthly cadence.
• Collaborate with key marketing team members to execute merchandising and POP strategies at partner retail locations, serving as an expert of local retail marketing opportunities at partner accounts.
• Plan and execute marketing events, training sessions, brand partner visits and other events at the Portland Lab.
• Manage the local calendar of events and lead internal communication about the Portland Lab, providing updates and post-event reports.
• Engage with the local community and footwear industry by attending events and networking with local start-ups and organizations.
• Collaborate with local organization to create original event programming in the Portland Lab, fostering a vibrant community of local Vibram brand fans.
• Work with members of the Vibram marketing team to promote events through social media, email and printed communication, utilizing project management software to brief projects effectively.
• Utilize project management tools to strategically plan and schedule Portland Lab visits and workshops.
• Serve as the primary point of contact between the Portland community and the Portland Lab for grassroots marketing and community outreach.
• Plan and execute community events, providing maximum visibility for the brand.
• Manage local event budget and run of show, as directed.
• Evaluate needs for promotional items, managing local inventory with the marketing team.
• Travel to regional and national events with brand and retail partners, providing training as needed.
• Manage and maintain relationships with local organizations and external event vendors.
• Perform other duties as assigned.

Benefits

• We offer a competitive total rewards package, a relaxed and collaborative work environment, and an energizing culture that supports continuous learning and professional development.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level