Field Marketing & Sales Manager

United Payroll, LLC • City of Troy, NY

4h • $62,500

About The Position

The United Group of Companies, Inc. – celebrating over 50 Years in business - is a full-service, vertically integrated leader in real estate development and management with over 50 years of industry expertise. Our mission is to develop, build, and acquire vibrant communities where our residents, investors, partners, and commercial clients feel welcome, connected, and fulfilled. Our commitment to innovation sets us apart and is evident in our award-winning lifestyle programs. We firmly believe that where you live, and work, should be an experience that enriches and improves your life. United Group provides a place to call home and a space where businesses thrive in all the communities we join.

We are honored to have been voted by our employees as one of the Albany Time Union’s Top Workplaces for nine consecutive years and nationally recognized as a Top Workplaces USA employer for five years running – most recently earning the 2025 Top Real Estate Workplace distinction. We are also thrilled that our management company, United Plus Property Management (UPPM), has earned the Accredited Management Organization (AMO®) of the Year Award for 2024! To learn more about us, please visit our website: https://www.ugoc.com [https://www.ugoc.com/]

JOIN OUR TEAM!

We have an immediate need for full – time Field Marketing & Sales Manager
to join our team at our Corporate office located in Troy, NY. This role will oversee our portfolio across Watertown and Albany, NY. Applicants based in either location are encouraged to apply.

Requirements

• Bachelor’s degree in Marketing, Sales, or a related field preferred.
• 3+ years of experience in social media marketing, community marketing/outreach, traffic generation, and/or a sales-focused role.
• Demonstrates integrity on a personal and professional level
• Exceptional communication and leadership skills
• Ability to solve problems involving residents, maintenance, and challenging situations.

Nice To Haves

• Property management experience is preferred but not required.
• Experience with CRM platforms, Microsoft Office and Canva.

Responsibilities

• Responsible for all local grassroots outreach efforts and developing relationships and co-marketing opportunities with a variety of local organizations
• Plans marketing events, such as tabling or exhibiting, to increase awareness of the properties and generate new resident leads
• Partners with property managers and the corporate marketing team in creating calendars, fliers, posters, newsletters, print and social media ads, and other materials for the purpose of promoting upcoming events and building overall brand awareness
• Monitors overall traffic goals for individual events and overall property performance and evaluates quality of traffic
• Monitors leasing velocity and performance, creating strategic sales initiatives to hit leasing and occupancy goals
• Manages Marketing and Leasing calls to ensure deliverables from on-site team
• Evaluate vendor performance and update vendor-managed campaigns to increase performance, obtain competitive vendor quotes, and manage marketing vendor relationships
• Manage marketing budgets for each community and work with the Property Manager and Property Accountant accordingly
• Manage and update digital marketing platforms, including but not limited to: ILS sites, Google Business pages, social media, Chamber of Commerce platforms, local business pages
• Assists in managing social media accounts for the properties and responsible for meeting social growth goals
• Works in conjunction with the marketing services team to design and develop advertising and marketing collateral for print and electronic media outlets in accordance with plan and budget
• Responsible for reporting on marketing and leasing performance metrics
• Attends and/or speaks at events to raise local awareness and generate a prospect pipeline for the leasing team
• Maintains and executes on an ongoing 90-day marketing plan for properties that includes community outreach initiatives, digital, print, and other marketing activities
• Reports on results of marketing activities and adjusts tactics as needed to drive marketing and leasing results internally and for clients.
• Monitors marketing collateral and supplies; orders supplies from the corporate marketing team as needed; stocks supplies upon receipt
• Assists with overall leasing of vacant units

Benefits

• Medical – Highmark BlueShield of Northeastern NY – 3 insurance plans with HSA options; eligibility 1st of the month following 30 days.
• Dental + Vision – eligibility 1st of the month following 30 days.
• Life Insurance – Company paid Basic Life Insurance Policy (1x Annual Salary) with additional Voluntary Life Plans; eligibility 1st of the month following 30 days.
• 401K Retirement Plan – Voya Financial; Employee Contribution Eligibility at 1st of the month following 90 days; eligible for Employer Match after 1 Year of Service; up to 4% Company Match.
• Additional Benefits – Employee Assistance Program; United Concierge Medicine (24/7 telemedicine service, including Mental Health); Calm App premium subscription; Learning Care Group (childcare tuition discount); Dependent Care FSA; Tuition Assistance Program.
• PTO – Personal (24 Hours), Sick (56 Hours), and Vacation Time (80 Hours; escalated based on years of service up to 160 Hours); eligibility after 90-day Introductory Period.
• Holidays – 10 Company Paid Holidays.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level