Field Marketing Operations Manager

Vangarden Cannabis • Leicester, MA

27d

About The Position

We're Hiring: Field Marketing Operations Manager
If you love turning big ideas into real-world impact-and you get a little thrill from a perfectly executed product launch-keep reading. We're looking for a Field Marketing Operations Manager to help drive Vangarden's marketing programs from onboarding to long-term account growth.
You'll be the connective tissue between marketing, sales, field teams, cultivation, and our retail partners. Translation: you make sure the right things happen, at the right time, in the right places-and you track what actually works.

Requirements

• A real passion for cannabis
• 2-3 years of cannabis industry experience
• 3-5+ years in marketing ops, field marketing, or lifecycle-focused roles
• Experience managing people and leading teams
• Comfort with budgets, data, KPIs, and CRM tools (HubSpot experience = big plus)
• Strong understanding of dispensary dynamics and retail marketing
• Organized, analytical, and execution-obsessed (in a healthy way)
• Someone outgoing who builds great relationships and gets things done

Responsibilities

• Own and optimize marketing programs across the full customer lifecycle
• Run smooth, on-time product launches (planning, timelines, rollout-not content creation)
• Keep SOPs tight and marketing operations organized
• Partner with sales and field teams to boost account velocity and performance
• Manage seasonal programs, promos, and incentive campaigns (budtenders & consumers included)
• Track KPIs, ROI, and performance-then use the data to make things better
• Oversee field marketing efforts, events, and creative display execution
• Optimize our digital presence (Weedmaps, Leafly, loyalty platforms, menus, SKUs, reviews, all of it)

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed