Field Marketing Manager

Wiliot•Dallas, TX

2d•Hybrid

About The Position

Wiliot was founded by the team that invented one of the technologies at the heart of 5G. Their next vision was to develop an IoT sticker, a computing element that can power itself by harvesting radio frequency energy, bringing connectivity and intelligence to everyday products and packaging, things previously disconnect from the IoT. This revolutionary mixture of cloud and semiconductor technology is being used by some of the world’s largest consumer, retail, food and pharmaceutical companies to change the way we make, distribute, sell, use and recycle products. Our investors include Softbank, Amazon, Alibaba, Verizon, NTT DoCoMo, Qualcomm and PepsiCo. The Field Marketing Manager owns Wiliot’s tradeshow strategy, event experience, evangelism moments, and all post-show measurement processes.

Requirements

3–5 years in B2B marketing roles, preferably in event management and partner marketing.
Proven ability to execute events and work with external partners.
Experience in technology industries (IoT, RFID, SaaS, supply chain, or adjacent) preferred.
Working knowledge of marketing software (SFDC, HubSpot)
Strong organizational skills with the ability to manage multiple projects simultaneously.
Comfortable presenting, demoing, and engaging with partner audiences.
Creative thinker with an execution mindset.
Excellent communication and writing skills.
Able to lift boxes (up to 20 lbs.), unpack materials, extensive walking and standing for long periods of time while setting up, managing, and breaking down events
Able to travel and participate in relevant tradeshows (up to 50%)
#LI-Hybrid

Responsibilities

Event Ownership & Execution
Identify and maintain industry tradeshow calendar, ensuring sponsorship and participation at key events
Lead planning, logistics and execution of trade shows and events
Manage ROI measurement, lead capture and pre/during/post show campaigns
Manage event specific collateral - brochures, signage and demo assets
Plan and execute partner and customer events and others such as SKOs
Own marketing SWAG and giveaways
Support global evangelism efforts for Ambient IoT Awareness
Manage end-to-end event sponsorship: logistics, vendor coordination, booth design, executive dinners, meetups, customer & partner activations, and messaging.
Own and manage tools related to registration and lead capture
Deliver engaging product trainings and demos during events.
Track event performance metrics and recommend improvements.
Collaborate with Sales and Demand Gen teams to identify target accounts, pipeline attribution, and lead handoff.
Creating a Foundational GTM structure and process for Field Marketing.
Marketing Content & Industry Outreach
Collaborate with internal experts to create and revise partner and event-related assets (presentations, one-pagers, demo scripts).
Partner with Demand Gen to design and execute field marketing strategy across conferences.
Support thought leadership and awareness campaigns targeted at industry-specific audiences (IoT, RFID, supply chain).
Ensure consistent branding and messaging across partner-facing activities.
Manage and drive monthly co-marketing partner activities