Field Marketing Manager (Remote)

Dine Brands•Atlanta, GA

46d•$105,000 - $120,000•Remote

About The Position

The Field Marketing Manager will support local marketing efforts for Applebee's and IHOP company-operated restaurants and NRO for Dual Branded Restaurants. This role is responsible for executing brand-aligned, community-focused marketing strategies that drive traffic, increase sales, and enhance guest engagement at the store level. The ideal candidate is a creative, data-driven marketer with strong project management skills and a passion for hospitality.

Requirements

Bachelor's degree in marketing, communications or equivalent professional experience
Minimum 5-7 years' experience in field or corporate marketing within the restaurant industry (working directly with franchise groups is a plus)
Proficiency in Microsoft office applications, including MS Excel, Outlook, Word, and PowerPoint
Ability to multi-task in a fast-paced environment
Strong analytic and research skills
Strong understanding of local marketing tactics and community engagement
Strong written and oral communication skills
Excellent project management skills
Ability to travel to store locations as neede

Responsibilities

Develop and implement local marketing strategies and plans in line with the company's overall marketing goals
Build strong collaborative relationships with franchisees, company operators, marketing teams and other cross functional teams
Partner with Operations to identify sales-driving opportunities and implement targeted campaigns.
Coordinate grand openings with promotional support and community outreach.
Build relationships with local organizations, schools, and nonprofits to drive brand awareness and goodwill.
Organize and support in-store events, fundraisers, and sponsorships.
Collaborate with the agency partners to manage tracking and performance of local digital media channels including local outdoor and direct mail
Support national promotions with localized execution plans.
Ensure timely delivery of marketing materials and compliance with brand standards.
Track campaign performance and provide actionable insights to improve future efforts.
Maintain a calendar of marketing activities and report on ROI.