Field Marketing Manager

TCP Software•Dallas, TX

About The Position

As the Field Marketing Manager you will be responsible for designing and delivering high-touch, in-market experiences that directly drive pipeline and revenue. This is not an events-for-events’ sake role. Field marketing at TCP exists to unlock stalled buying activity, create access to new buying groups, and accelerate complex deals across priority verticals and regions. You’ll work tightly with Sales, ABM & demand marketing, and Customer Success to activate demand and intent signals in the field — targeting named accounts, expansion into whitespace, and closing high-value opportunities.

Requirements

3–7+ years of B2B field marketing or demand-oriented event marketing experience, preferably in SaaS
Proven track record of field programs that influence pipeline and revenue, not just attendance
Deep comfort working in a sales-led, marketing-owned model
Strong understanding of:
Account-based marketing
Buying groups and complex B2B deal dynamics
Partner co-marketing motions
Ability to manage multiple programs across regions without losing precision or quality
Operational discipline — clear plans, tight execution, and no loose ends
Strong stakeholder management skills; you can push back when needed and hold teams accountable
Experience working with Salesforce, ABM platforms, and basic pipeline reporting
Must be able to lift up to 15 pounds at times.
Travel up to 25%.

Responsibilities

Design and execute account-based, in-market programs aligned to TCP’s revenue growth priorities, including:
Executive dinners and peer roundtables
Vertical- or role-based regional events
Partner-led co-marketing programs in priority markets
Activate ABM and intent insights locally to determine where and how to deploy field programs.
Partner with AEs and AMs on:
Named account selection
Expansion hypotheses
Pre-event invitation strategy and post-event follow-up plans
Support three core field marketing motions:
New account acquisition in enterprise and high-density mid-market regions
Customer expansion into new departments, sites, or use cases
Strategic deal acceleration for high-ACV, competitive opportunities
Own end-to-end program execution — from concept and logistics to execution and post-event measurement.
Build and refine repeatable “event-in-a-box” frameworks by segment and use case to ensure consistency and scalability.
Track and report on engagement and pipeline impact tied to specific accounts and opportunities.