Field Marketing Manager

Promptfoo

2d

About The Position

Promptfoo is investing significantly in conferences and executive events as a primary pipeline channel. From RSA Conference and Black Hat USA to Gartner Security Summit and CISO dinners, our event program is a direct line to the security leaders who buy our platform. This role exists to make sure every dollar we invest in events delivers a measurable pipeline and accelerates the relationships that close deals.
You will own the end-to-end event strategy and execution—from booth design to badge scans to post-event pipeline. You will work closely with Sales, Demand Generation, and Product Marketing to turn in-person moments into enterprise conversations.
Own the event engine that puts Promptfoo in front of CISOs, AppSec leads, and security directors
Maximize ROI on a six-figure conference investment across marquee security events
Build and execute executive engagement programs (CISO dinners, roundtables, VIP experiences)
Collaborate with Sales to convert event interactions into qualified pipeline
Join a small, high-impact Marketing team where your work directly drives revenue

Requirements

• 4–6 years of field or event marketing experience in B2B tech, preferably in security or developer tools
• Deep experience executing at marquee conferences: RSA, Black Hat, Gartner Security Summit, or comparable events
• Strong logistics and vendor management skills from running a booth, managing a venue, and keeping a dozen moving parts on schedule
• Data-driven mindset: you measure events in pipeline contribution and ROI, not just badge scans
• Experience hosting executive events (CISO dinners, roundtables, VIP receptions)
• Clear communicator who partners well with Sales, working side-by-side on account targeting and follow-up
• Organized and comfortable managing budgets, timelines, and external vendors simultaneously
• Experience marketing to security buyers (CISOs, AppSec leads, Security Directors)

Nice To Haves

• Familiarity with product-led growth motions and open source community events
• Experience at fast-growing startups where events were a primary pipeline channel
• Hands-on experience with marketing automation tools (HubSpot) for event workflows and lead routing
• Background in cybersecurity, DevSecOps, or AI/ML industry events

Responsibilities

• Own planning, logistics, and execution for all conferences, trade shows, and sponsored events (RSA, Black Hat USA, Gartner events, and others)
• Manage booth presence, signage, demos, giveaways, and staffing plans to deliver a cohesive brand experience
• Evaluate and recommend new event investments based on audience fit and pipeline potential
• Negotiate vendor contracts, manage event budgets, and track spend against ROI targets
• Plan and host CISO dinners, executive roundtables, and invite-only networking events that facilitate meaningful conversations with Promptfoo leadership
• Collaborate with Sales to build targeted invite lists and secure attendance from high-value accounts
• Own lead capture process from badge scanning to post-event data hygiene
• Partner with Demand Generation to build pre-event, at-event, and post-event nurture sequences
• Coordinate with the Sales team for timely follow-up to convert event leads into qualified opportunities
• Report on event pipeline contribution, cost-per-lead, and ROI by event (weekly during event seasons)
• Align with Product Marketing on event messaging, demos, and collateral
• Work with the Technical Marketing Engineer to coordinate conference talk submissions, Arsenal demos, and live content at events
• Support Sales with executive meeting scheduling and on-site logistics for prospect and customer meetings

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed