Field Marketing Manager

Laserfiche•Long Beach, CA

20h•$100,000 - $117,000•Hybrid

About The Position

Laserfiche is seeking an organized, dynamic, and motivated individual to join our team as a Field Marketing Manager. In this role, you will be responsible for supporting the execution of field marketing initiatives aimed at driving customer retention and training programs via in-person user groups, as well as prospect engagement programs via ‘lunch and learn’ and networking events. The ideal candidate is a self-starter with a passion for marketing, excellent communication skills, and the ability to thrive in a fast-paced environment. This role acts as a liaison between Direct Sales, Channel Sales and Marketing Teams. This role requires hands-on regional and field marketing expertise coupled with a deep understanding of go-to-market customer and prospect strategies to support the Laserfiche corporate initiatives. You will serve as the primary field marketing lead, driving alignment with sales and partners, and ensuring that programs directly impact pipeline generation, awareness, engagement, and account growth across both new logos and existing customers. Work schedule: Hybrid: Three days per week (Tuesday, Wednesday and Thursday) in-office in Long Beach, CA Remote work from home on Mondays and Fridays Ability to work flexible hours when needed to accommodate traveling for field marketing events. Willingness to travel as needed for events and meetings. (up to 50% travel to include possible weekends)

Requirements

A natural communicator & presenter
Bachelor’s degree in marketing, Business, or related field.
3-5 years of experience in field marketing, preferably within the SaaS software and AI industries.
Proven track record of planning and executing successful trade shows, events, and webinars.
Strong organizational skills with the ability to manage multiple projects simultaneously.
Excellent communication and negotiation skills, with the ability to build and maintain strategic partnerships.
Ability to work independently and as part of a team in a fast-paced environment.
Proficiency in analyzing marketing activity ROI and making data-driven decisions.
Experience with digital marketing tools and CRM systems such as Salesforce.
Willingness to travel as needed for events and meetings. (up to 50% travel to include possible weekends)

Responsibilities

Event Coordination: Assist in the planning, coordination, and execution of various field marketing events. This may include coordinating logistics, managing vendor relationships, and ensuring all event materials are prepared and delivered on time.
Partner with Account Executives and SDRs to create targeted marketing campaigns, in person activations, and post event follow ups that convert MQLs to Opportunities.
Promotional Campaigns: Collaborate with the marketing team to develop and implement promotional campaigns tailored to specific geographic regions, industries, or audiences. This may involve coordinating the distribution of marketing materials, managing promotional giveaways, and tracking campaign performance metrics.
Field Partnership: Provide a strong partnership to field sales teams by delivering marketing materials, organizing sales kits, and facilitating training sessions as needed. Serve as a liaison between the marketing department and field sales representatives to ensure alignment on messaging and promotional activities.
Content Development: Assist in the creation of compelling marketing content, including brochures, presentations, case studies, email messaging, and social media posts, tailored to specific target audiences and geographic regions.
Budget Management: Help manage the field marketing budget by tracking expenses, processing invoices, and identifying cost-saving opportunities without compromising the quality or effectiveness of marketing initiatives.
Reporting and Analysis: Compile and analyze data related to field marketing activities, including event attendance, lead generation, and return on investment. Prepare regular reports and presentations to communicate key findings and recommendations to stakeholders.